Mastering Brand Engagement: Strategies and Real-Life Examples

Mastering Brand Engagement: Strategies and Real-Life Examples

When companies are crafting their brand engagement strategies, they have a choice to make. They…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
eCommerce A/B Testing Ideas Part III: Revamp Your Product Page and Maximize Sales

eCommerce A/B Testing Ideas Part III: Revamp Your Product Page and Maximize Sales

The product page is the most crucial page on your eCommerce website. This is where…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
Customer Engagement Examples – Lessons From Top Brands on How to Do It Right

Customer Engagement Examples – Lessons From Top Brands on How to Do It Right

In today’s hyper-connected world, where customers are spoiled for more choices, mastering the art of…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
How to Use Experience Analytics to Reduce Your App’s Churn Rate

How to Use Experience Analytics to Reduce Your App’s Churn Rate

If you’re a product manager and believe that you’ve created an app that your audience…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
8 Effective Ways to Increase Free Trial and Demo Request Sign-ups

8 Effective Ways to Increase Free Trial and Demo Request Sign-ups

Struggling because your free trial and demo request forms aren’t delivering the leads you want?…

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Pratyusha Guha

Pratyusha Guha

11 Min Read
Top 6 Ideas To Boost Customer Engagement

Top 6 Ideas To Boost Customer Engagement

Let’s say you want to learn how to ride a bike. Would you start reading…

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Pratyusha Guha

Pratyusha Guha

12 Min Read
What Are The Strategies to Increase Customer Engagement and User Loyalty?

What Are The Strategies to Increase Customer Engagement and User Loyalty?

A bookstore is nestled in a busy downtown area.  In a city dominated by competitive…

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Pratyusha Guha

Pratyusha Guha

15 Min Read
How to Leverage Experimentation During Recession

How to Leverage Experimentation During Recession

History has shown that cutting down on the marketing budget during a recession is never…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
eCommerce A/B Testing Ideas Part II: Deliver Great Product Search Experiences to Your Visitors

eCommerce A/B Testing Ideas Part II: Deliver Great Product Search Experiences to Your Visitors

Think of shopping on an eCommerce website as taking a trip to a mall. Both…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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