Trinity Insight is an award-winning agency that has helped numerous clients increase their website conversion rate. They are also one of our certified agencies.
The main objective was to increase click-throughs on the “Add-to-Cart” Button their product page.
The test was run on the dynamic product page. They used VWO’s advanced mode to create a test that runs across thousands of dynamic product pages on Taylor Gifts.
Here’s what the original product page looked like:
Original Product Page
We ran an A/B split test; however, we focused mainly on creating a buy box with all of the information relevant to the buying decision located in proximity to the Add to Cart action.
The hypothesis was that presenting information clearly in the variation would help people find the information they needed to make a decision faster and at a more convenient location, therefore, making them more likely to place the item in their cart.
Here’s the variation tested:
Variation Product Page (10% increase in click-throughs)
The variation experienced a 10% lift in the goal conversion on this page and the overall eCommerce conversion rate of the test subjects went up from 1.53% on the control to 3.23% on the variation. Needless to say, Taylor Gifts were very happy with the result!
Lessons from the Test
Role of VWO
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