SmileyCookie is a part of an old family dining chain Eat’n Park Restaurants. Jim Broadhurst, a cookie fan, did so and later led Eat’n Park Restaurants to become one of the most popular full-service restaurant chains in the US. As a practice, the restaurant provides a free Smiley Cookie with each child’s meal.
In this case study, Trinity Insight, an award-winning agency and certified partners of VWO, tests different value propositions to see which of these work the best for SmileyCookie.
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