Skip Navigation
VWO Logo VWO Logo
Request Demo
Success Story

Consolidated Label Improved User Experience To Increase Conversions

54 Consolidated Label



Company Size



Sanford, FL (US)

Capabilities Used

A/B Testing

VWO and Consolidated Label

VWO has published quite a few success stories in the past, regarding the positive influence of call to action buttons. The testing could be in the form of adding a call to action button when original design didn’t have one, testing a different one or even in the form of different text for each call to action buttons.

Consolidated Label manufactures custom printed labels for retail products in a variety of markets, including Food, Beverage, Health & Beauty, and Health markets. They have segmented their services in 4 broad categories—Printing, Art, Quality, and Systems. They used VWO to A/B test a new design with a prominent call to action button.


Their original web design did not have any call to action buttons, so they tried A/B testing a new CTA on one of their product pages.


This is how the Food Labels section appeared on one of their product pages.

Consolidated Label control - VWO case study


In the middle of the description, they added a CTA titled Instant Online Quote.

This is how the variation appeared:

Consolidated Label variation - VWO case study

Result: The variation with the call to action button titled Instant Online Quote increased conversions by 62%.


On asking what lessons they learnt from testing, this is what Tracy Gamlin of Consolidated Label had to say:

Make your desired conversion goal obvious, but harmonious to the rest of the design. Also, giving people a few places on a page to get to the conversion accommodates different types of users. For example, the people who just want to get a quote get their button at the top of the page, whereas people who need more substantiation get the opportunity to quote further down the page after they’ve read more copy/seen more images.

If you still haven’t started A/B testing, now is a good time to give VWO a try, with unlimited simultaneous tests.

VWO Testimonial Quote Icon

We’ve found VWO to be immensely valuable for all of our testing needs.  Ultimately, it confirms our feelings with actual data – and many times it even surprises us!

Tracy Gamlin

Tracy Gamlin

Web Marketing Manager
54 Consolidated Label

Download this Story

Must be valid email.

Thanks! We've mailed you the success story, please check your inbox.

Explore Our Other Success Stories

Start and scale your A/B testing with VWO

Start Free Trial Request Demo

All you Need to Know About Conversion Optimization Get the Guide