Bandwidth is an eminent CPaaS vendor most renowned for its suite of APIs for voice, messaging, and 911 emergency calling services throughout North America. This case study details how the brand used VWO’s services to analyze the performance of their product pages and make them more palatable to increase visit-to-lead conversion rate. We got in touch with Kevin Hill, Sr. Manager, Web & Search Marketing at Bandwidth to understand their optimization journey with VWO.
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