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[Infographic] Shopping Cart Abandonment Accounts for $18 Billion in Lost Revenue Each Year

Taruna is a Marketer at VWO. She takes care of paid campaigns and is constantly on a search for interesting ways to promote VWO.

In a recent study by Surepayroll on over 19000 consumers, it was found that, on an average, 68% shoppers abandon their online shopping carts. More than 50% of the surveyed users, attributed unexpected costs at checkout as the major reason for not completing their purchase. The second most common reason was that they were just browsing and didn’t really have a purchase intent.

To find out how to reduce the alarming cart abandonment rate of your website, check out the infographic below:

Why online shoppers abandon their carts:

cart abandonment survey Infographic
SurePayroll Cart Abandonment Infographic
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Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

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