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[Infographic] Shopping Cart Abandonment Accounts for $18 Billion in Lost Revenue Each Year

In a recent study by Surepayroll on over 19000 consumers, it was found that, on an average, 68% shoppers abandon their online shopping carts. More than 50% of the surveyed users, attributed unexpected costs at checkout as the major reason for not completing their purchase. The second most common reason was that they were just browsing and didn’t really have a purchase intent.

To find out how to reduce the alarming cart abandonment rate of your website, check out the infographic below:

Why online shoppers abandon their carts

Why online shoppers abandon their carts?

Taruna is a Marketer at Visual Website Optimizer. She takes care of paid campaigns and is constantly on a search for interesting ways to promote VWO.

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