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How To Plan Your Optimization Roadmap

Rahul Jain

Rahul Jain

Ex - Senior Product Manager, VWO

Disha Ahuja

Disha Ahuja

Ex - Customer Success Manager, VWO

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If your conversion optimization sprints are dependent on surprise wins, then here’s something you should know —”A surprise win might be buried deep in your A/B testing cycle; you might have to wait for weeks, maybe months, to see that.”

The good news is that an experimentation roadmap can open up the possibility of seeing those wins a lot faster. This session will help you uncover ways to manage and prioritize testing ideas in a systematic manner and improve your chances of seeing wins faster with your optimization program.

Here are the key takeaways:

  • Making research-driven hypotheses
  • Managing and prioritizing testing ideas
  • Engaging and involving teams in planning
  • Deriving ROI from knowledge management

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