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Putting Customers First: How To Build Data-Driven Strategies To Ensure Customer Loyalty

Duration - 45 minutes
Michael Laps

Michael Laps

Cofounder and Strategy Director, Yoghurt Digital

Vipul Bansal

Vipul Bansal

Sr. Marketing Manager, VWO

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In a digital landscape as competitive as today’s, opinions should take a backseat to allow data to drive your digital marketing strategy. Data can help you answer questions that will guide you to develop highly effective and targeted online experiences. Such experiences will not only build customer loyalty and affinity, but continuously drive incremental revenue for you.

Michael Laps, Cofounder and Strategy Director, Yoghurt Digital, is an expert in developing and implementing data-driven strategies. He’ll discuss how brands use data to understand the behavior of their customers and how these brands leverage those insights to inspire their overall marketing strategy.

Key Takeaways

  • How to gather meaningful insights from a pool of data to create an effective implementation and optimization plan.
  • How to prioritize ideas and develop hypothesis that matter to drive exponential growth.
  • How to develop an evidence-based approach instead of an opinion-based approach.
  • How to include customers in the decision-making process to generate positive ROI from your marketing campaigns for both short term and long term.

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