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Data Dilemma

Duration - 45 minutes
Laura Amin

Laura Amin

Senior Product Marketing Manager, ecobee

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Laura Amin is an INSEAD graduate with experience in both product management and product marketing. She is currently a Senior Product Marketing Manager at ecobee, which introduced the world’s first smart wi-fi thermostat to help millions of consumers save money, conserve energy, and seamlessly bring home automation into their lives.

Join this session to learn firsthand how to deal with the data dilemma

  • Types of data
  • What data to use at what product lifecycle stage
  • How to operate when there is not enough data
  • Pitfalls to avoid

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