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Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Building a Sustainable Experimentation Culture Using Behavior Analytics
Most teams are testing. Few are learning. This eBook shows you how to use behavior analytics to build a culture of experimentation that actually scales — with real examples, a proven 3-step framework, and zero guesswork.
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Building a CRO-First Culture and Future-Proofing Growth
Every business wants to turn digital traffic into growth, but many struggle to make CRO work. This whitepaper shows you how to overcome common hurdles, get leadership on board, and align CRO with your business goals.
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Experimentation Roadmap for Growth Organizations
Too often, decisions are driven by gut instinct rather than data. The HiPPO effect (Highest Paid Person’s Opinion) stifles experimentation, leaving teams without clear direction. This guide explores how structured, scalable testing can help your org.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Visitor Behavior Analytics
Top 7 Behavioral Targeting Tools in 2025
Mareen Cherian
Ever wonder why that pair of shoes you looked at once keeps following you around in your ads, emails, or social feeds? That’s behavioral targeting in action, using your past…
Learn moreVisitor Behavior Analytics
6 Best Landing Page Analysis Tools: An In-Depth Review
Ketan Pande
A dedicated landing page for your marketing campaign can drive more leads than a general site page. But is it as simple as just building the page, monitoring core web…
Learn moreVisitor Behavior Analytics
Boost Performance with Mobile App Optimization Software
Niti Sharma
Launching your first app is a crucial business move. But its success in today’s competitive market depends on two key goals: driving downloads and keeping users hooked. With 2.87 million…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
Testes A/B, Multi-Armed Bandit e Personalização: Como otimizar experiências digitais com inteligência?
Neste webinar, especialistas da DP6 e VWO discutem as melhores abordagens para testes digitais, incluindo A/B, Multi-Armed Bandit e Personalização, explicando quando e como aplicá-las para otimizar resultados e melhorar experiências.
Business Analytics Specialist, DP6
Alignment and Focus: The Key to Delivering Business Impact Through Experimentation
Val and Tim dive into the mindset and approach that makes experimentation truly impactful. By aligning the experimentation team with business goals, they show how measurable outcomes, critical problem identification, and hypothesis-driven strategies are key to delivering meaningful business results.
Co-founder and Head of Solutions, facts & feelings
Co-founder and Head of Delivery, facts & feelings
Free Tools
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A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
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