Case Study

How Betfair Used Persuasion Principles To Increase CTR By 7%

Location icon London, UK
Industry Icon Specialized Consumer Services
7%
Click-through Rate

Grab Your Copy

Betfair claims to be the world’s leading online betting exchange platform. Their business model is to allow bettors to set odds among themselves, thereby eliminating the need to have a traditional bookie. The site offers a range of sports betting products, including poker and casino games.

>