Case Study

How Betfair Used Persuasion Principles To Increase CTR By 7%

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Location Icon London, UK
Industry Icon Specialized Consumer Services
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Betfair claims to be the world’s leading online betting exchange platform. Their business model is to allow bettors to set odds among themselves, thereby eliminating the need to have a traditional bookie. The site offers a range of sports betting products, including poker and casino games.