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Deliver targeted messages to your preferred audience

VWO allows you to identify different visitor segments and deliver a personalized experience for each of these segments.


Deliver a personalized experience

Show your visitors a version of your website that is tailor-made for them.

Make your website unique for each segment of visitors

Classify your visitors into different segments, identify the unique needs of these segments, and finally, personalize your experience to match their preferences.

Laser-targeted segments

You can use VWO’s advanced visitor segmentation to specify what group of visitors become a part of your campaign. VWO has over 20 predefined segments including new versus returning visitors, browser, query parameter, and others to help you pick the right audience set. You can also create your own custom segments by using complex AND/OR and bracketing logic conditions.

Variation-wise targeting

After identifying your visitor segments, the next step is to create and deliver personalized offer to these segments. VWO lets you choose which segment of your visitors sees which variation of your landing page.

Across devices/domains

Build a unique experience for visitors accessing from desktop, mobile, or any tablet device.

Create campaigns your own way

VWO offers a simple-to-use Visual Editor quickly to make changes to your landing pages. You can switch to the advanced Code Editor to make more complex changes.
Visual Editor in VWO

Visual editor

Quickly make changes to your landing pages without writing any code, using VWO’s WYSIWYG editor. In addition to making quick changes to headlines and buttons, you can also make CSS changes such as background color, font styles, and borders.

Code Editor in VWO

Code editor

Make complex changes using the advanced Code Editor. Your IT team can now make changes to landing pages using HTML, CSS, JavaScript, and jQuery. You can easily include JS/CSS libraries and define campaign-level JS/CSS to build more sophisticated A/B tests.

Verifying the unique experience for each visitor

Preview and QA all versions of your landing page before making it live for your visitors.
Live Previews in VWO

Live previews

Live previews allow you to simulate the variation by loading the variation as it would load for actual website visitors in their browsers. You can verify variations targeted to unique audience sets, see if your traffic allocation is working as expected or preview the variation on a specific URL.

Cross Browser and Device Testing in VWO

Cross-browser/Cross-device testing

See live preview of your variation on desktop, mobile, tablet devices, and on different types of browsers to ensure that all your visitors get the perfect experience on your website.

Preview Screenshots in VWO

Preview screenshots

See a static version of control and variation on different browsers. You can group these screenshots by variations or browsers, based on your preference.

Analyze your campaign performance

Pay close attention to how your personalization campaigns are performing with VWO’s advanced reporting capabilities.

Bayesian Reports in VWO
Bayesian Reports in VWO

Goal/Variation Performance

See how your visitor segments are reacting to different versions of your landing page. Find out the actual impact of the campaign on goal conversions, or compare which variation performed the best.

Conversion rate range

Instead of simply reporting the number of conversions as a percentage, VWO calculates the precise range in which your true conversion rate lies.

Chance to beat control/all

See how different variations performed compared to your original version.

Post-result segmentation

Slice and dice your test results to uncover hidden winners. Find out if a specific segment of your visitors converted drastically different than the average case for a specific goal or variation.

Connecting behavioral insights to tests

VWO’s connected platform offers the unique capability of connecting insights from actual visitor behavior with test data and results.

Integrated Heatmaps in VWO

Integrated heatmaps

VWO automatically records heatmaps and clickmaps for visitors becoming a part of your tests. Along with the conversion data for your control and variation, you can visually see what parts of your landing page were more interesting for visitors who converted on the variation.

Visitor recordings

Want to see how differences in the control and the variation impact the way visitors interact with your landing page? VWO lets you filter actual recordings of visitors who saw the control and compare these with the recordings of those who saw the variation to spot changes in behavior.

There’s lot more to personalization

Downloading reports

Download your test data in the .csv format for offline analysis. Share it with you colleagues for an in-depth analysis of your tests.

Third-party apps

You can pass on your test data to third-party apps to take successive action on test results or analyze in more detail. VWO integrates with a host of third-party applications, including Google Analytics, Kissmetrics, Demandware, Magento, and others. See the complete list of integrations here.


You can schedule your Split test campaigns to start/pause at a specific date/time or run until a specified number of visitors have become a part of the test.

Ubisoft Used A/B Testing to Increase Conversions by 12%

Learn How

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