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Delivering tailored experiences to specific audiences
Start the optimization journey by getting all your metrics and funnels at one place, establishing baselines, and monitoring them over a period of time.
Show your visitors a version of your website that is tailor-made for them.
Classify your visitors into different segments, identify the unique needs of these segments, and finally, personalize your experience to match their preferences.
You can use VWO’s advanced visitor segmentation to specify what group of visitors become a part of your campaign. VWO has over 20 predefined segments including new versus returning visitors, browser, query parameter, and others to help you pick the right audience set. You can also create your own custom segments by using complex AND/OR and bracketing logic conditions.
After identifying your visitor segments, the next step is to create and deliver personalized offer to these segments. VWO lets you choose which segment of your visitors sees which variation of your landing page.
Build a unique experience for visitors accessing from desktop, mobile, or any tablet device.
Quickly make changes to your landing pages without writing any code, using VWO’s WYSIWYG editor. In addition to making quick changes to headlines and buttons, you can also make CSS changes such as background color, font styles, and borders.
Live previews allow you to simulate the variation by loading the variation as it would load for actual website visitors in their browsers. You can verify variations targeted to unique audience sets, see if your traffic allocation is working as expected or preview the variation on a specific URL.
See live preview of your variation on desktop, mobile, tablet devices, and on different types of browsers to ensure that all your visitors get the perfect experience on your website.
See a static version of control and variation on different browsers. You can group these screenshots by variations or browsers, based on your preference.
Pay close attention to how your personalization campaigns are performing with VWO’s advanced reporting capabilities.
See how your visitor segments are reacting to different versions of your landing page. Find out the actual impact of the campaign on goal conversions, or compare which variation performed the best.
Instead of simply reporting the number of conversions as a percentage, VWO calculates the precise range in which your true conversion rate lies.
See how different variations performed compared to your original version.
Slice and dice your test results to uncover hidden winners. Find out if a specific segment of your visitors converted drastically different than the average case for a specific goal or variation.
VWO’s connected platform offers the unique capability of connecting insights from actual visitor behavior with test data and results.
VWO automatically records heatmaps and clickmaps for visitors becoming a part of your tests. Along with the conversion data for your control and variation, you can visually see what parts of your landing page were more interesting for visitors who converted on the variation.
Want to see how differences in the control and the variation impact the way visitors interact with your landing page? VWO lets you filter actual recordings of visitors who saw the control and compare these with the recordings of those who saw the variation to spot changes in behavior.
Download your test data in the .csv format for offline analysis. Share it with you colleagues for an in-depth analysis of your tests.
You can pass on your test data to third-party apps to take successive action on test results or analyze in more detail. VWO integrates with a host of third-party applications, including Google Analytics, Kissmetrics, Demandware, Magento, and other. See the complete list of integrations here.
You can schedule your Split test campaigns to start/pause at a specific date/time or run until a specified number of visitors have become a part of the test.