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Deliver targeted messages to your preferred audience
VWO allows you to identify different visitor segments and deliver a personalized experience for each of these segments.
Segment to allow direct traffic
Segment for Desktop traffic only
Segment to target traffic coming from Social website
Mobile and Tablet Traffic
Segment for target traffic coming from mobile and tablets
Choose from 13 preset popular visitor segments within VWO or build your own targeting segment with 15 custom parameters. Here’s a glimpse of segments you can choose from:
Once you have identified what content works best for what type of visitors, you can easily match the desired experience to the specific visitor segment using VWO. This means that you can deliver short-form landing pages to mobile visitors while displaying a detailed version of the webpage to visitors with larger screens.
Pick a visitor segment that matters most to your business. Within VWO, you can track visitor journey across your website, see what Goals the visitors converted for, what forms they filled, where they dropped off, what tests they became a part of, and thus, deliver customized offers to match their needs.