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Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Building a CRO-First Culture and Future-Proofing Growth
Every business wants to turn digital traffic into growth, but many struggle to make CRO work. This whitepaper shows you how to overcome common hurdles, get leadership on board, and align CRO with your business goals.
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Experimentation Roadmap for Growth Organizations
Too often, decisions are driven by gut instinct rather than data. The HiPPO effect (Highest Paid Person’s Opinion) stifles experimentation, leaving teams without clear direction. This guide explores how structured, scalable testing can help your org.
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Small Test, Big Wins 2.0
This eBook shares real-world stories of brands that solved common challenges with small, impactful changes. Learn how simple tweaks can improve user experiences, drive engagement, and deliver results - without overhauls or guesswork.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Surveys
5 Automated Survey Platforms: Boost Efficiency and Accuracy
Aastha Trehan
Getting honest feedback from your customers is one of the best ways to improve your product, service, or overall experience. But let’s face it, manually sending out surveys and digging…
Learn moreA/B Testing
8 Best Ad Testing Tools to Optimize Your Ad Performance
Aastha Trehan
You’ve created a compelling ad—eye-catching visuals, persuasive copy, and a strong CTA. But will it convert? Without testing, it’s just a guess. Ad success isn’t about what looks good; it’s…
Learn moreMultivariate Testing
7 Best Multivariate Testing Tools & Software
Mareen Cherian
Every element on your website or app, from headlines to buttons, shapes user experience and influences conversions. But how do you know which combination works best? There are different testing…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
Alignment and Focus: The Key to Delivering Business Impact Through Experimentation
Val and Tim dive into the mindset and approach that makes experimentation truly impactful. By aligning the experimentation team with business goals, they show how measurable outcomes, critical problem identification, and hypothesis-driven strategies are key to delivering meaningful business results.
Co-founder and Head of Solutions, facts & feelings
Co-founder and Head of Delivery, facts & feelings
What 10,000 A/B Tests Reveal About Your Online Store
After analyzing 10,000+ eCommerce A/B tests, the findings are clear—most brands optimize the wrong things. In this session, Jurjen Jongejan, founder of Evidoo, uncovers data-backed insights on what truly drives conversions and changes customer behavior. Walk away with proven strategies and 300 A/B test insights rooted in consumer psychology—so you can start optimizing right now.
Founder, Evidoo
Free Tools
A quick set of tools to kick-start your optimization journey.
A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
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