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Optimization in Marketing

CRO Across Borders: How the Best in the World Drive Success in Their Markets

22 April 2025
Duration: 60 minutes (Approx.)

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Speakers

Nils Stotz

Nils Stotz

Head of Product

Zalando

Nils is a data-driven optimization specialist known for his cross-functional approach and results-first mindset. Joining us from Europe, he’ll share how leading brands use data, collaboration, and precision to drive CRO success across diverse markets.

Rajat Gupta

Rajat Gupta

Sr. Group PM

Paytm

Rajat Gupta is Sr. Group Product Manager at Paytm. He brings deep product and growth expertise and will share how top brands drive conversions in the Indian market through UX, data, and experimentation.

Anmol Patel

Anmol Patel

Senior Manager

Sonova Group

Anmol is a product and CRO expert with a passion for UX, data, and experimentation. In this session, she’ll break down how top brands win in the American market by blending storytelling, strategy, and user insights to drive meaningful growth.

Gajan Retnasaba

Gajan Retnasaba

Founder

Spiralyze

Gajan Retnasaba is the founder of Spiralyze. He’s led 250+ A/B testing programs for top SaaS brands, driving over $7B in value through proven, high-converting strategies — and will be moderating this session.

About The Session

👀 If we’re being real — most CRO advice out there is recycled. Built for one market. Sold as universal truth.

But if you’re working across regions, you already know: behavior changes with culture. A CTA that crushes in the U.S. might flop in Germany. An A/B test that wins in India? Total silence in Brazil.

This session breaks down the realities of CRO around the world. Beyond “optimize your funnel” tips, our panel will share hard-earned lessons from top optimizers in the U.S., Europe, Latin America, and Asia — showing what actually works in their regions.

If you’re still following the typical CRO rulebook, it’s time to rewrite it – country by country.

Key Takeaways

  • Understand how culture shapes user behavior and conversions.
  • Learn what actually works in different regions — from the U.S. to India.
  • Get actionable strategies to localize your CRO approach for real results.