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Delight Your Buyers With Tailor-Made Shopping Experiences

From optimizing every stage of your purchase funnel to delivering a personalized experience, VWO lets you uncover what makes shoppers buy from your store.

Trusted By More Than 5000+ Brands & Online Stores
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Data-Driven Shopper Insights

Data-Driven Shopper Insights

Truly understand buyer behavior across all your digital properties.

Focus Your Efforts on Exactly What Matters

Track visitor journey by monitoring activity on your top offers, key product pages, purchase funnels, and more.

Get Firsthand Understanding of Your Shopper Behavior

Visualize how visitors experience your online store through qualitative research to uncover specific, actionable insights.

Get Data-Driven Insights

Case Study

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How a $1Bn eCommerce Major Lifted Visits-to-Order by 26%

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VWO consists of a complete set of tools to infer how visitors use the site (heatmaps, visitor recordings etc). Gleaning insights from these data points, I could easily strategize and run tests to optimize our purchase funnel.

Divakar Ravichandran
Divakar Ravichandran

Marketing Technologist at ShopClues

Storefront Experience Online

Bring the Storefront Experience Online

Capitalize on behavioral triggers to deliver a highly-contextual, personalized experience for your shoppers.

See how use visitor behavior for personalization
Reduce Churn

Reduce Churn by Simplifying the Checkout Flow

Design simplified, fluid checkout flows to reduce the clutter on your cart pages. Convert intentful shoppers better.

Analyze your checkout flow
Experiment at Speed

Experiment at Speed to Stay Ahead of the Curve

Be the first mover by testing your ideas and hypotheses at the velocity you desire.

Collect and prioritize your testing ideas

Case Study

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How Zalora’s Product Page Optimization Grew Checkouts by 12.3%

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ZALORA began about four years ago and we have been A/B testing using VWO for three years. The customer support team is very responsive and quick. So far the experience has been great!

Liang Jian
Liang Jian

Regional Onsite Marketing at Zalora

VWO Integrates With Your Shopping Platform

Know what shoppers are looking for


VWO eCommerce Consumer Survey Report 2017

The report is based on responses collected from over a thousand online shoppers, uncovering insights for the three critical stages of the eCommerce journey: before, during and after a store visit.

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VWO eCommerce Cart Abandonment Report 2016

A shopping cart abandonment report, compiled after surveying over 1000 online shoppers

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About VWO

VWO is an all-in-one A/B testing and Conversion Optimization Platform™ that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap, and run continuous experiments on their digital properties.

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