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Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
The Personalization Playbook
The Personalisation Playbook guides you to create truly relevant and human experiences that adapt in real time to customer needs. Learn how curiosity and experimentation unlock deeper connections and lasting loyalty in a fast-evolving digital world.
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Create Checkout Experience That Slays
Tired of losing sales at the finish line? This eBook is your secret weapon, packed with smart, AI-powered hacks to effortlessly transform abandoned carts into happy customers.
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Building a Sustainable Experimentation Culture Using Behavior Analytics
Most teams are testing. Few are learning. This eBook shows you how to use behavior analytics to build a culture of experimentation that actually scales — with real examples, a proven 3-step framework, and zero guesswork.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Customer Experience
Customer Experience Monitoring: A Guide to Improving CX
Niti Sharma
Exceptional customer experience has become the new battleground for digital businesses - it’s the biggest driver of loyalty, and the quickest way to lose it. It takes just one poor…
Learn moreWebsite Analysis
Website User Tracking: How to Track User Activity for Better Insights
Mareen Cherian
You may know where your website traffic comes from, but do you know what happens after it arrives? Sure, Google drives over 63% of all referral traffic across the web,…
Learn moreWebsite Optimization
UX Audit Guide: Process, Checklist, Benefits & Best Practices
Niti Sharma
If 8 out of 10 people are willing to pay more for a better user experience, then every usability issue on your site is more than a UX design flaw;…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
Experimentation as a System: Turning Testing into a Core Business Advantage
Unlock the full value of experimentation by making it a business-wide system. This webinar shows how regular testing, cross-team collaboration, and a culture of learning create strategies that adapt and deliver lasting business growth.
Owner, Fast Archer
How We Used Our Own Platform for 127% Trial-to-Paid Growth
Join us for an inside look at how VWO used its own platform to streamline onboarding, accelerate feature adoption, and dramatically increase key business metrics—proving the power of “drinking your own champagne.”
Director of Product Management, VWO
Free Tools
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