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Resources

Ebooks & guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Best A/B Testing Software 2018 by G2 Crowd | VWO

This grid report contains an in-depth comparison of the leading A/B testing solutions based on product features, quality of support, and more, as reported by thousands of independent users on G2 Crowd’s review platform.

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Why VWO Emerged As Colart’s First Choice For An Optimization Platform

Understand why Colart chose VWO as its web testing and conversion rate optimization platform to improve user experience for its digital audience.

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A Product Manager's Handbook for Mobile App Optimization

A comprehensive handbook for mobile app optimization through A/B testing and conversion optimization.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

How a $1B eCommerce Major Lifted Visits-to-Order by 26%

Shopclues is an eCommerce major in India serving 42 million visitors with a global Alexa rank of 431. They are currently valued at more than $1.1 billion. In this short case study, we take you through the conversion optimization process that resulted in a 26% lift in ShopClue's visits-to-order. Whether you are about to embark on an optimization journey or are already doing it, this case study will be invaluable in identifying how to make it work.

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How Hyundai Used Multivariate Testing to Convert 62% More Visitors

Hyundai reached out to Traffic4U, a VWO certified premium partner to increase the conversion rate from its car model pages. Using VWO, Traffic4U identified three changes that could improve brochure downloads (visitor to lead conversion). They adopted multivariate testing to find out if these changes would in fact improve conversion rate.

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How RuneScape Increased Revenue from Website by 10%

RuneScape, the massively popular online game, used VWO to improve user experience on its website. The team at RuneScape followed a structured Conversion Optimization (CRO) process to help visitors complete their game-item purchases with minimum friction.

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How PowToon Optimized Its Pricing Page To Increase Revenue

Powtoon, a cloud-based animation software company based out of London used VWO to run optimization experiments on their pricing page every two weeks. In this particular experiment, they changed one of their plans offered to detect the change in revenue.

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3 Ways Tinkoff Bank Optimized Credit Card Conversions Using VWO

Tinkoff Bank is a major online financial services provider in Russia, which was launched in 2006 by Oleg Tinkov.

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Optimizing Mobile Home Page Increases Conversions for Wedding Shoes Website

Read how Elegant Steps increased its conversions three-fold by optimizing mobile home page.

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How RuneScape Leveled Up Revenue Through Process-Driven CRO

This case study illustrates how a structured approach to Conversion Optimization (CRO) and A/B Testing helped RuneScape increase revenue on its website.

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How ZALORA’s Product Page Optimization Grew Checkouts By 12.3%

Zalora cashed in on their eCommerce traffic by optimizing their product page with a simple tweak. Learn all that went behind the scenes in this case study.

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Conversion Optimization

CMOs are Becoming CROs: How to Integrate Marketing and Sales to Actually Drive Revenue

David Zheng

Note: This is a guest article written by David Zheng, the Founder of GrowthWit and WiseMerchant and the Head of Growth at BuildFire.Any and all opinions expressed in the post are David’s. Marketing and sales teams…

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Uncategorized

5 Ways to Optimize Your Website For Converting Visitors into Customers in 2018

Csaba Zajdo

Note: This is a guest article written by Csaba Zajdo, the Founder of Optimonk. Any and all opinions expressed in the post are Csaba’s. One of the central points of a successful…

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Research Studies

Discover How Online Marketers Grade Top Performing A/B Testing Tools

Ruchika Sharma

We know that marketers try and use different A/B testing tools with the intent of discovering the one that works the best. This repeated trial and error method wastes valuable…

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Webinars

Get answers to all your questions and learn how to best use VWO

Leveraging Behavioral Economics With Conversion Optimization

VWO Webinar on how to leverage behavior economics with conversion optimization.

Julien Le Nestour

Behavioral Scientist

Utkarsh Rai

Growth Marketer, VWO

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Cutting Guesswork About Users With Data-Driven Conversion Optimization

We’re organizing a free webinar on how to successfully conduct Visitor Research which will help you answer all questions around user research.

Erica Schroder

Web Manager, BrainShark

Pablo Paternain

Sr. Product Owner, Quandoo

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Free Tools

A quick set of tools to kick-start your optimization journey

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Ideafox

A free search engine for A/B, Split and Multivariate testing case studies

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Knowledge Base

Get answers to all your questions and learn how to best use VWO

Find the Perfect Testing Solution for Your Business

Read G2 Crowd’s comparison report based on independent reviews of 1000+ users.

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