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Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Small Test, Big Wins 2.0
This eBook shares real-world stories of brands that solved common challenges with small, impactful changes. Learn how simple tweaks can improve user experiences, drive engagement, and deliver results - without overhauls or guesswork.
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Adaptable by Design
Learn how experimentation teams can overcome complexity, unlock actionable insights, and turn small tests into big wins. This guide, created with Modus, offers strategies to balance efficiency and growth, preparing you to lead with clarity in 2025.
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27 UX Principles
Unlock 27 powerful UX strategies used by industry leaders to captivate visitors, build trust, and drive conversions. Start transforming your website with these proven insights.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Customer Engagement
30+ Essential Customer Retention Statistics: In-Depth Analysis
Ashley Bhalerao
Winning a new customer is exciting, but keeping them coming back is what truly drives business growth. That’s because loyal customers don’t just stick around - they buy more, engage…
Learn moreWebsite Analysis
7 Best Website Monitoring Tools & How to Pick the Right One
Ketan Pande
Poor user experience is a major concern, as 67% of websites lose revenue due to it. That’s why continuous monitoring is essential to maintaining a website's optimal performance. This process…
Learn moreVisitor Behavior Analytics
9 Form Tracking Software: Boost Conversion Rates & Insights
Niti Sharma
Imagine this: A potential lead visits your website, starts filling out your form, and then stops. They hesitate, abandon, and vanish—taking a valuable conversion opportunity with them. Frustrating, isn’t it? …
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
5 Myths that keep you from Running more Experiments
Are common experimentation myths holding you back? In this webinar, Pritul, an experienced data scientist and experimentation platform product manager (Apple, Peacock TV, eBay, Yahoo), debunks five common myths that limit testing velocity. Using real-world examples and visual stats, he’ll clarify misconceptions around overlapping experiments, CUPED, holdout groups, ARPU, and more—so you can run better, faster experiments with confidence.
Experimentation Advisor, ex- Apple, eBay and peacock, -
Real-time behavior prediction: The missing link in UX experimentation
A/B testing helps refine your site, but what happens between test cycles? Join Gonca Gülser, CTO & Co-founder at Quin AI, to explore how VWO + Quin AI combine structured testing with real-time AI to personalize user experiences instantly and drive higher conversions.
CTO and Co-founder, Quin
Free Tools
A quick set of tools to kick-start your optimization journey.
A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
Get answers to all your questions and learn how to best use VWO
