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Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
The Personalization Playbook
The Personalisation Playbook guides you to create truly relevant and human experiences that adapt in real time to customer needs. Learn how curiosity and experimentation unlock deeper connections and lasting loyalty in a fast-evolving digital world.
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Create Checkout Experience That Slays
Tired of losing sales at the finish line? This eBook is your secret weapon, packed with smart, AI-powered hacks to effortlessly transform abandoned carts into happy customers.
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Building a Sustainable Experimentation Culture Using Behavior Analytics
Most teams are testing. Few are learning. This eBook shows you how to use behavior analytics to build a culture of experimentation that actually scales — with real examples, a proven 3-step framework, and zero guesswork.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Conversion Rate Optimization
Opt-In Form Examples: Types, Best Practices & More
Niti Sharma
Growing an audience today isn’t just about numbers; it’s about building meaningful relationships. Opt-in forms make that possible by inviting visitors to share their details willingly in exchange for value…
Learn moreConversion Rate Optimization
Why Guardrails Matter: Protecting Revenue, Trust, and Brand in Testing
Pratyusha Guha
Modern businesses move fast, and with that speed, the importance of guardrails in testing has never been higher. Growth experiments today don’t just need to deliver results — they need…
Learn moreCustomer Experience
Customer Experience Monitoring: A Guide to Improving CX
Niti Sharma
Exceptional customer experience has become the new battleground for digital businesses - it’s the biggest driver of loyalty, and the quickest way to lose it. It takes just one poor…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
How We Used Our Own Platform for 127% Trial-to-Paid Growth
Join us for an inside look at how VWO used its own platform to streamline onboarding, accelerate feature adoption, and dramatically increase key business metrics—proving the power of “drinking your own champagne.”
Director of Product Management, VWO
Product Manager, VWO
Experimentation as a System: Turning Testing into a Core Business Advantage
Unlock the full value of experimentation by making it a business-wide system. This webinar shows how regular testing, cross-team collaboration, and a culture of learning create strategies that adapt and deliver lasting business growth.
Owner, Fast Archer
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