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Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Adaptable by Design
Learn how experimentation teams can overcome complexity, unlock actionable insights, and turn small tests into big wins. This guide, created with Modus, offers strategies to balance efficiency and growth, preparing you to lead with clarity in 2025.
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27 UX Principles
Unlock 27 powerful UX strategies used by industry leaders to captivate visitors, build trust, and drive conversions. Start transforming your website with these proven insights.
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The Leaky Funnel Conundrum
This power-packed guide, co-created with Hype Digital, reveals strategies to map user paths, optimize touchpoints, and stop customers from leaving your website. Plug the leaks today!
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Mobile App Insights
How to use cohort analysis for mobile apps to boost retention
Piyush Sharma
Retention is a puzzle every product manager faces. Whether you’re in e-commerce, finance, gaming, or food delivery, the struggle to keep users coming back is universal. One weapon that consistently…
Learn moreWebsite Analysis
6 Best Website Tracking Tools & How to Choose the Right One
Ketan Pande
11.8 billion data points is the staggering amount McLaren tracks to keep their F1 car at peak performance. These insights help them identify flaws, optimize strategies, and stay ahead in…
Learn moreConversion Rate Optimization
17 Top Product Feedback Tools: Unlock Customer Insights
Mareen Cherian
B2B companies that achieve high customer satisfaction are 1.5 times more likely to outperform their competitors. Yet, gathering meaningful feedback is often easier said than done. What are your customers…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
Are You Covering the Basics?
Join Amy Cheng, Head of UXC at Yoghurt Digital, in this no-fluff webinar to learn practical steps for making your website accessible to everyone. Discover how to spot common issues, meet accessibility standards, and create an inclusive site that drives engagement and conversions.
Head of UXC, Yoghurt Digital
From Data to Decisions: How AI is Reshaping User Behavior Analysis & Continuous Optimization
Join Arjun Kunnath in a hands-on webinar to explore how AI and VWO Copilot transform user data into actionable insights. Learn to spot friction, test solutions, and drive continuous optimization effortlessly.
Sr. Marketing Manager, VWO
Free Tools
A quick set of tools to kick-start your optimization journey.
A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
Get answers to all your questions and learn how to best use VWO
