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Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Building a Sustainable Experimentation Culture Using Behavior Analytics
Most teams are testing. Few are learning. This eBook shows you how to use behavior analytics to build a culture of experimentation that actually scales — with real examples, a proven 3-step framework, and zero guesswork.
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Building a CRO-First Culture and Future-Proofing Growth
Every business wants to turn digital traffic into growth, but many struggle to make CRO work. This whitepaper shows you how to overcome common hurdles, get leadership on board, and align CRO with your business goals.
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Experimentation Roadmap for Growth Organizations
Too often, decisions are driven by gut instinct rather than data. The HiPPO effect (Highest Paid Person’s Opinion) stifles experimentation, leaving teams without clear direction. This guide explores how structured, scalable testing can help your org.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Surveys
11 Top Customer Feedback Management Software: Features, Pricing & Reviews
Mareen Cherian
In every click, complaint, compliment, and cancellation lies a story. And the businesses that grow fastest aren’t just the ones with the best products, they’re the ones that know how…
Learn moreCustomer Experience
17 Best Customer Experience Software and Platforms: Overview, Types, and Top Choices
Niti Sharma
65% of consumers say a positive experience with a brand is more influential than good advertising (Source). That’s a wake-up call for businesses still pouring resources into campaigns while overlooking…
Learn moreA/B Testing
How A/B Testing Tools Work: From Test Setup to Final Report
Ashley Bhalerao
A/B testing tools help compare two or more variations of a page or element on websites and mobile apps to determine which performs better against a specific goal. These tools…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
The Personalization Maturity Model
Personalization isn't a one-time project - it's an evolving journey. In this webinar, we'll guide you through the Personalization Maturity Model, a strategic framework that helps brands assess their current personalization efforts and chart a path toward more sophisticated, data-driven, and customer-centric experiences.
Product Marketing Manager, VWO
Personalization Camp
This live workshop will help you run personalization off the page and into your everyday strategy - with scalable tips and tools you can actually use. For anyone aiming to create personalized experiences that feel authentic and truly stand out, this is the perfect place to start.
Founder and Optimisation Consultant, Made With Intent
Free Tools
A quick set of tools to kick-start your optimization journey.
A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
Get answers to all your questions and learn how to best use VWO
