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Get comprehensive insights about testing, optimization, UX, design, and more.
The Personalization Playbook
The Personalisation Playbook guides you to create truly relevant and human experiences that adapt in real time to customer needs. Learn how curiosity and experimentation unlock deeper connections and lasting loyalty in a fast-evolving digital world.
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Create Checkout Experience That Slays
Tired of losing sales at the finish line? This eBook is your secret weapon, packed with smart, AI-powered hacks to effortlessly transform abandoned carts into happy customers.
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Building a Sustainable Experimentation Culture Using Behavior Analytics
Most teams are testing. Few are learning. This eBook shows you how to use behavior analytics to build a culture of experimentation that actually scales — with real examples, a proven 3-step framework, and zero guesswork.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Conversion Rate Optimization
Top Conversion Metrics You Should Be Tracking in 2025
Niti Sharma
You fixed the design. Tweaked the CTA. Ran the ads. But conversions? Still not where they should be. Chances are, it’s not just what you’re doing, it’s what metrics you’re…
Learn moreCustomer Experience
Mastering Customer Experience Surveys to Improve Satisfaction
Niti Sharma
Put customer experience first, and customers reward you with trust and loyalty while your business reaps higher revenue and satisfaction. In fact, 86% of buyers say they’re willing to pay…
Learn moreA/B Testing
Zero to Test: A CRO Kickstart Guide for Low-Adoption Industries
Pratyusha Guha
When we talk about the best examples of experimentation, names like Amazon, Netflix, and Booking.com often come up. They run thousands of tests annually, constantly improving the user experience and…
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Get better at understanding your customer journey and design amazing online experiences.
The Unshakeable Business Case for Empathetic CX
Struggling to prove the ROI of an empathetic customer experience? Join this advanced workshop with Talia Wolf of GetUplift to learn a new framework that quantifies the financial impact of customer sentiment and connects empathetic design directly to your bottom line.
CEO, GetUplift
The Personalization Maturity Model
Personalization isn't a one-time project - it's an evolving journey. In this webinar, we'll guide you through the Personalization Maturity Model, a strategic framework that helps brands assess their current personalization efforts and chart a path toward more sophisticated, data-driven, and customer-centric experiences.
Product Marketing Manager, VWO
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