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Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
The Personalization Playbook
The Personalisation Playbook guides you to create truly relevant and human experiences that adapt in real time to customer needs. Learn how curiosity and experimentation unlock deeper connections and lasting loyalty in a fast-evolving digital world.
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Create Checkout Experience That Slays
Tired of losing sales at the finish line? This eBook is your secret weapon, packed with smart, AI-powered hacks to effortlessly transform abandoned carts into happy customers.
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Building a Sustainable Experimentation Culture Using Behavior Analytics
Most teams are testing. Few are learning. This eBook shows you how to use behavior analytics to build a culture of experimentation that actually scales — with real examples, a proven 3-step framework, and zero guesswork.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Visitor Behavior Analytics
7 Best Data Tracking Software for 2025: Compare Top Tools
Niti Sharma
Behind every user interaction is a trail of decisions: what caught their eye, where they dropped off, what convinced them to buy, or why they bounced. However, without the right…
Learn moreWebsite Personalization
Enterprise Personalization Solution: 8 Tools That Make It Work (Features, Pricing & More)
Mareen Cherian
Not long ago, personalization meant adding a first name to an email. Today, it's the reason a shopper finds exactly what they’re looking for, before they even know they need…
Learn moreVisitor Behavior Analytics
Step Into Your Users’ Shoes: How Session Recordings Decode A/B Test Results
Aastha Trehan
Your A/B test results are in. Variation A shows a slightly higher bounce rate. Variation B sees more clicks on a secondary element, but there’s no meaningful lift in final…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
The VWO Copilot Masterclass
Ready to master AI-powered optimization? In this live masterclass, the makers of VWO Copilot will walk you through the complete workflow: from spotting user frustration and generating variations to summarizing results with AI.
Engineering Manager, VWO
Associate Director, VWO
The Unshakeable Business Case for Empathetic CX
Struggling to prove the ROI of an empathetic customer experience? Join this advanced workshop with Talia Wolf of GetUplift to learn a new framework that quantifies the financial impact of customer sentiment and connects empathetic design directly to your bottom line.
CEO, GetUplift
Free Tools
A quick set of tools to kick-start your optimization journey.
A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
Get answers to all your questions and learn how to best use VWO
