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Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
PM’s Guide to Building an Experimentation Habit
A no-nonsense guide for product managers who know experimentation matters but can't get their team to do it consistently.
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Small Tests. Big Wins. 3.0
A curated collection of real CRO experiments that turned small changes into big business wins — with practical ideas you can apply to your own optimization program.
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90 Days to Your First Million-Dollar Test
A comprehensive 90-day playbook for building personalization programs that deliver measurable revenue impact. Learn proven frameworks, get actionable templates, and discover how to launch experiments that convert—from quick wins to million-dollar tes
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
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Conversion Rate Optimization
The Big Test Trap: How to Build a Balanced Experimentation Portfolio That Actually Lasts
Ashley Bhalerao
Alex's team finally got approval for their first A/B test. After months of pitching the value of experimentation, leadership was on board. Now came the hard part: choosing what to…
Learn moreSplit Testing
8 Split URL Testing Platforms in 2026: Expert Picks and Comparison
Pratyusha Guha
Simple A/B testing can only take you so far. Split URL testing is the next step for teams testing entirely new experiences, like landing page redesigns or checkout flows. This…
Learn moreA/B Testing
A/B Testing Services vs A/B Testing Software Tools: Key Differences Explained
Pratyusha Guha
The main difference between A/B testing services and software tools is that services deliver expert-led experimentation, while software tools enable teams to run and manage experiments internally. Services prioritize speed…
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Get better at understanding your customer journey and design amazing online experiences.
The Experimentation Gap: Why Most Organisations Test But Don’t Learn
Most teams run A/B tests. Few actually learn from them. Discover how to turn experimentation into a structured, insight-driven growth engine with practical frameworks and real-world examples.
Head of Digital Strategy, Paved Digital
Area VP & GM, ANZ, VWO
Live Website Teardown: Leverage Emotion & Psychology
Watch Talia Wolf perform a live website teardown, analyzing user-submitted sites to reveal how emotion, psychology, and customer motivation influence conversions. Walk away with practical insights you can apply to improve your own website.
CEO, GetUplift
Group Marketing Manager, VWO
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