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Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
The Personalization Playbook
The Personalisation Playbook guides you to create truly relevant and human experiences that adapt in real time to customer needs. Learn how curiosity and experimentation unlock deeper connections and lasting loyalty in a fast-evolving digital world.
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Create Checkout Experience That Slays
Tired of losing sales at the finish line? This eBook is your secret weapon, packed with smart, AI-powered hacks to effortlessly transform abandoned carts into happy customers.
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Building a Sustainable Experimentation Culture Using Behavior Analytics
Most teams are testing. Few are learning. This eBook shows you how to use behavior analytics to build a culture of experimentation that actually scales — with real examples, a proven 3-step framework, and zero guesswork.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Feature Experimentation
Release Management 101: How Modern Teams Ship, Test, and Scale Features Safely
Mareen Cherian
Let’s be honest: most product teams don’t fall apart because they’re chasing the wrong ideas. The real headache shows up when it’s time to actually ship those features. You know…
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VWO and AB Tasty: A New Chapter for Digital Experience Optimization
Sparsh Gupta
Fifteen years ago, I co-founded VWO with a simple conviction: data, not guesswork, should shape the digital world. From the beginning, our goal was to help teams truly understand their…
Learn moreA/B Testing
A/B Testing vs Split Testing: When & How to Use Each
Mareen Cherian
The main difference between A/B Testing and Split Testing lies in their scope. A/B testing compares variations of the same page, while split testing evaluates entirely different pages hosted on…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
Why Bottom-Up Approach Is a Recipe for Disaster in Experimentation!
Discover why bottom-up experimentation fails in enterprise organizations and learn how to build CRO as a strategic business function. Join AIM Conversion’s webinar with Eduardo Marconi and Mariana Baptista.
Founder, AIM Conversion
Head of UX & Design, AIM Conversion
How We Used Our Own Platform for 127% Trial-to-Paid Growth
Join us for an inside look at how VWO used its own platform to streamline onboarding, accelerate feature adoption, and dramatically increase key business metrics—proving the power of “drinking your own champagne.”
Director of Product Management, VWO
Product Manager, VWO
Free Tools
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A/B Test Significance Calculator
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A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
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Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
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