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Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Building a CRO-First Culture and Future-Proofing Growth
Every business wants to turn digital traffic into growth, but many struggle to make CRO work. This whitepaper shows you how to overcome common hurdles, get leadership on board, and align CRO with your business goals.
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Experimentation Roadmap for Growth Organizations
Too often, decisions are driven by gut instinct rather than data. The HiPPO effect (Highest Paid Person’s Opinion) stifles experimentation, leaving teams without clear direction. This guide explores how structured, scalable testing can help your org.
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Small Test, Big Wins 2.0
This eBook shares real-world stories of brands that solved common challenges with small, impactful changes. Learn how simple tweaks can improve user experiences, drive engagement, and deliver results - without overhauls or guesswork.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Multivariate Testing
7 Best Multivariate Testing Tools & Software
Mareen Cherian
Every element on your website or app, from headlines to buttons, shapes user experience and influences conversions. But how do you know which combination works best? There are different testing…
Learn moreConversion Rate Optimization
7 Best SaaS Analytics Tools: Features, Comparisons & Key Metrics
Niti Sharma
Imagine if you had instant answers to what’s working and what’s not in your product. "Users keep dropping off after onboarding—time to fix that!" "This feature is a hit, but…
Learn moreSplit Testing
9 Top Shopify Split Testing Apps & Tools for 2025
Mareen Cherian
Meet Jake, a Shopify store owner eager to scale his business. He’s optimized his product pages, fine-tuned his ads, and even tweaked his checkout process. Yet, his conversion rates remain…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
What 10,000 A/B Tests Reveal About Your Online Store
After analyzing 10,000+ eCommerce A/B tests, the findings are clear—most brands optimize the wrong things. In this session, Jurjen Jongejan, founder of Evidoo, uncovers data-backed insights on what truly drives conversions and changes customer behavior. Walk away with proven strategies and 300 A/B test insights rooted in consumer psychology—so you can start optimizing right now.
Founder, Evidoo
Winners vs. Losers: The New Rules of eCommerce Success
eCommerce has changed, and what worked five years ago won’t drive growth today. Some brands are scaling fast—boosting AOV, increasing retention, and turning first-time buyers into repeat customers. Others are stuck, struggling to keep up. In this session, Marc Uitterhoeve, CEO of Dexter Agency, reveals the new rules of eCommerce success—the strategies, tests, and optimizations that separate winning brands from those still trying to figure it out.
CEO, Dexter Agency
Free Tools
A quick set of tools to kick-start your optimization journey.
A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
Get answers to all your questions and learn how to best use VWO
