plan
Plan and manage your optimization program
Get closer to your goal by recording research observations, creating data-backed hypotheses, and prioritizing your testing calendar.
OBSERVATIONS
Record your observations from visitor analysis
Save your notes on visitor research as Observations anywhere in VWO. Observations are saved with the exact snapshot of the report that was used to create them.
READ MORE ABOUT OBSERVATIONSHYPOTHESES
Create hypotheses from your observations
After collecting all your research observations, organize and use them to brainstorm test hypotheses. Your observations and hypotheses are connected to give you complete visibility about why a hypothesis was created.
READ MORE ABOUT HYPOTHESISPRIORITIZE
Prioritize your hypotheses using 3 key parameters
Score each hypothesis based on how much confidence you have of it winning, its impact on macro goals, and how easy it is to set up.
Connect, collaborate, and manage your testing process
Get all your research observations together, connect them to your test hypotheses, run tests to validate them and fuel your optimization process with the learning from your tests. All this in one single platform.
