plan

Plan and manage your optimization program

Get closer to your goal by recording research observations, creating data-backed hypotheses, and prioritizing your testing calendar.

OBSERVATIONS

Record your observations from visitor analysis

Save your notes on visitor research as Observations anywhere in VWO. Observations are saved with the exact snapshot of the report that was used to create them.

READ MORE ABOUT OBSERVATIONS

HYPOTHESES

Create hypotheses from your observations

After collecting all your research observations, organize and use them to brainstorm test hypotheses. Your observations and hypotheses are connected to give you complete visibility about why a hypothesis was created.

READ MORE ABOUT HYPOTHESIS

PRIORITIZE

Prioritize your hypotheses using 3 key parameters

Score each hypothesis based on how much confidence you have of it winning, its impact on macro goals, and how easy it is to set up.

Connect, collaborate, and manage your testing process

Get all your research observations together, connect them to your test hypotheses, run tests to validate them and fuel your optimization process with the learning from your tests. All this in one single platform.

test
Validate your hypotheses by putting these to test against the current version on your website.
Explore test

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