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Ask your visitors about their hesitations with
On-Page Surveys
On-page surveys help you discover a goldmine of insights on why your visitors are behaving a certain way. Simply ask the right questions and get them answered by your visitors.
Top companies rely on VWO's behavior analytics platform
Power up your website surveys with generative AI
Understand your customers’ voice better with VWO’s new AI assistant. Effortlessly create, and analyze on-page surveys to understand & improve user experience.
Worry about your goals, not survey questions
The AI will generate relevant, engaging questions based on your survey goals. Save time by choosing from a predefined goals list or type your own. Easily edit or regenerate these questions until you craft the perfect survey.
Get survey results overview before digging deeper
Explore actionable suggestions and insightful summaries with AI-powered survey reports. Be it a tweak in your marketing strategy or feedback about the product - get crucial insights from survey responses to improve user experience.
Talk to the right visitors
Build your pool of audience for on-page surveys by selecting your preferred set of visitors.
Predefined segments
Understand the views of a select group of visitors with each survey. To segment your visitors, choose from VWO’s 20 predefined visitor segments, including landing page URL, new versus returning visitors, browser, query parameter, and others.
Custom visitor segments
Build your own advanced custom segments by using complex logic conditions.
Trigger on-page surveys at the right moment
Get real, contextually relevant answers by catching your visitors at the precise moment. You can choose from VWO’s 6 popular triggers or add your JavaScript code to trigger On-page Surveys.
Time spent on page
Shows the survey after the visitor spends a specific amount of time on a page.
Click an element
Shows the survey after the visitor clicks a link or any element.
Time spent in a session
Shows the survey after a visitor spends a specific amount of time in a session.
Scroll depth
Shows the survey after a visitor scrolls a specific distance on a page.
Exit intent
Shows the survey when a visitor is leaving the page.
Pages in a session
Shows the survey after a visitor browses a specific number of pages in a single session.
Custom triggers
Shows surveys through custom JavaScript calls.
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Combine multiple triggers: Scroll depth > 80% + Exit Intent
Target people who are interested in what you offer but are about to leave.
Ask anything in your chosen format
Choose from VWO’s 8 predefined question types to construct the most appropriate question for your audience.
Single line text box
Expecting responses in a few words? Display your question with a single-line text box.
Checkbox
Pick checkboxes for questions where visitors can select more than one response from a list.
Rating
Want to collect feedback from visitors as ratings? Use VWO’s 1-5 star ratings.
Multiline text box
Choose multiline text boxes for all your open-ended questions for visitors to spill their hearts out.
Drop-down
Let your visitors pick the most appropriate response from a drop-down list.
*Net Promoter Score®
Find out how likely your visitors are to recommend your product or service to others.
Radio button
Select this question type if you want to help visitors choose only one option from a list to indicate their responses.
Multi-select list
With a multi-select list, you can display a list of multiple descriptive responses for visitors to choose from.
Record email addresses of visitors who respond
And if you find an interesting response, you can email the visitor to know more right there within VWO. You don't have to copy-paste the email or leave the platform at all.
* Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
View session recordings of respondents
If you want to dive deeper into why someone answered the survey the way they did, you can also view recordings of their session with just a click.
Conditional branching for deeper insights
Want more details from someone who gives you a low NPS score? With conditional branching, you can ask different follow-up questions based on what your visitor answered.
Make sense of data
VWO survey reports make it easy to find actionable insights from your visitor responses.
Bar Charts
Visualize multiple choice answers with bar graphs.
* Net Promoter Score®
Want to know how your visitors recommend your product or service? Get auto-calculated Net Promoter Score with on-page surveys.
Word Cloud
See trends in text answers with word cloud.
Ratings
See how well visitors rate you on your chosen parameters.
⁎ Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
Make it look like your own
On-page surveys are completely customizable to match your brand guide.
Multilingual Surveys
Easily create a survey in any language you want.
Customizable CSS
Choose from a host of prebuilt themes in VWO or create your own custom theme to match your website.
White Labeling
Add your company logo or custom branding to on-page surveys.
Add your unique touch at crucial points with Survey API
Trigger specific actions when your user sees, answers, or completes a survey. Possibilities are endless.
Prompt an action when someone views the survey
Trigger an action as soon as the user views the survey. For example, show a consent form before the survey begins or display a personalized welcome message to a visitor using available data.
Choose what happens once an answer is submitted
When a user submits an answer, push the survey response data to your CDP, or data warehouse, to give the sales team valuable insights that can help them close deals efficiently.
Trigger an action when the survey is completed
Define follow-up actions when your user completes the survey. Build your user’s next step by redirecting to a relevant page or sharing exciting insights about the survey itself.
And there’s a lot more to on-page surveys
Survey position
Show the survey in the lower left-hand or right-hand corner of your landing page. Pick the one that gets you the most responses.
Question vs. respondent view
In addition to viewing all responses for your survey questions, On-page surveys give you access to how individual respondents have answered different questions in a survey.
Add observations
Note down your insights from on-page surveys reports as observations. VWO will also save the exact state of the report where you create the observation.
Download and share
Download your on-page surveys results in the .csv format and share it with your team for deeper analysis.
Get enterprise-grade security and support from day one
Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.
Your data is safe and secure with us
We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.
Explore Privacy & Security
Two-factor authentication (2FA)
Enhance VWO account security with two-factor authentication at the user or workspace level using authenticator apps or email passcodes.
Data storage
VWO has data centers in the US, the EU (Belgium), and India. Our CDN uses a load balancer, is hosted on Google Cloud Platform, and spans 10 locations from Japan to Brazil for faster loading.
Dedicated customer success manager
Leverage our training programs and dedicated success manager to optimize your website for better conversions.
Support with a constant CSAT of ~99%
You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.
Single sign-on (SSO)
Log into VWO securely and conveniently using SAML 2.0-based single sign-on via identity providers like Google, Azure Cloud, OneLogin, Okta, and others.
Role-based permissions
Get Sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.
Drive your entire optimization program with VWO
Pair VWO Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.
Collaboratively build your optimization pipeline
Build a pipeline of experiments with personalized AI-generated optimization ideas for your website powered by GPT-4. Collaborate easily and see them to completion. Build a Kanban board workflow with observations to feed your testing and personalization campaigns. Add team members without restrictions and run your optimization program like a breeze.
Explore VWO Plan
Create and run data-backed experiments
Evolve your observations from insights into hypotheses you can actually test with our sophisticated experimentation platform . Manage the priority of your experimentation ideas with a robust ICE framework and deploy winning experiments for all your users.
Explore VWO Testing
Personalize experiences for your visitors
Use behavior analytics to understand how each customer thinks and build meaningful experiences to connect with them better. With VWO Personalize, you can deliver highly individualized experiences to the right audience, at the right place, at the right time.
Explore VWO Personalize
Proven to improve business metrics
Learn how our customers use behavioral data insights to improve user experiences, run data-backed experiments, and impact conversion metrics.
Our customers love VWO Insights!!
Most customers purchase VWO Insights to gather data-driven insights for experience optimization. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in their own words.
We ran a series of A/B tests based on the data we gathered by using Heatmaps, Scrollmaps and Surveys available on the VWO Platform. It helped us to identify key elements on our websites that needed a deeper look.
Digital Marketing Lead
VWO is a highly user-friendly and economical tool. It offers an intuitive user interface. It makes it easy to run experiments, gather customer insights, check for leakages in the sales funnels, looking at customer journeys using recordings, and conducting usability tests.
ISM eCompany
I was able to infer how visitors use the site (heat maps, visitor-recordings etc) and even how they feel (surveys). Gleaning insights from these data, I could strategize and easily launch A/B tests, multivariate tests, personalization triggers and more to optimize our funnel.
Onsite merchandising team
We were very happy that this A/B test validated our research-driven hypothesis. We loved how we didn’t have to buy some other tool for running heatmaps and scrollmaps for our visitor behavior experiment.
CRO Consultant
