CAMBRIDGE, MASSACHUSETTS – VWO, a leading experimentation and conversion optimization platform, is excited to announce a new integration with HubSpot, the customer platform for scaling businesses. This integration ensures a seamless data exchange between the two platforms, allowing users to run experimentation and personalization campaigns on their HubSpot lists.
The new VWO-HubSpot integration will help marketers understand the impact of experiments on their business KPIs and specific user groups that they are already tracking in HubSpot. They can push VWO experiment data to HubSpot as custom events that can further be used as triggers to build automated workflows.
Key features of the VWO and HubSpot integration:
- HubSpot lists in VWO: Import HubSpot visitor lists into VWO and run targeted campaigns on them.
- VWO session recording data within HubSpot: Push VWO session recording data directly into the HubSpot contact activity timeline.
- VWO campaign data in HubSpot: View experiment data directly within the HubSpot account and use it to segment and filter contacts.
Paresh Mandhyan, VP of Marketing at VWO commented on the new integration: “We’re dedicated to providing our users with powerful tools to optimize every touchpoint in the customer journey. The powerful integration with HubSpot brings us closer to this goal by ensuring marketers can deeply analyze their contact’s behavior, run tests, and create impactful customer experiences that convert.”
The VWO-HubSpot integration aims to make experimentation more data-driven and actionable for marketing teams, bridging the gap between marketing campaigns and conversion data, while simplifying the flow of information between platforms.
Learn more about the integration in HubSpot’s App Marketplace.
Find out more about it in the VWO App Marketplace.
About VWO
VWO is an experience optimization platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behavior data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire buying journey. To know more, visit us at https://vwo.com/.
