VWO Logo
Like this post?
Read our in-depth guide to Conversion Rate Optimization
Share this post
2 Min Read

Which squeeze page is the best? A/B test discovers a design with massive 28% conversion rate

Paras Chopra
Founder and Chairman of Wingify.

Squeeze pages are special type of landing pages which try to collect email address of a visitor by promising a free offer. Squeeze pages usually have high conversion rate (typically >10%) since the offer is compelling and call to action is clear. Here’s how a typical squeeze page looks like:

Squeeze page example

Note the provocative headline, prominent call to action and a form to collect email address. That’s all this page has but it works wonderfully!

Split testing on Squeeze Page Templates

Rishan (from 4D Innovations) is one the VWO customers and he runs a business that empowers and guides people to achieve financial freedom by doing what they love in the context of the online marketplace. He decided to do a split test between three squeeze pages (with same offer but different content) and amazingly he found a version that converted at an impressive 28%. That means for 100 visitors, he was able to persuade 28 visitors to give their email address to them in exchange of free guide. This conversion rate was an improvement of 125% of his original page (which had 12% conversion rate).

Just by changing the design of the squeeze page, Rishan more than doubled his conversion rate. No new offers, same traffic but now 125% more email addresses collected for the list. How cool is that?

Best Squeeze Page Design

So, till now I have just talked about the split test. But where is the screenshot of the highest converting squeeze page?

Well, following are different versions tested in the split test and their corresponding conversion rates:

Original page: 12.5% conversion rate

Variation B: 21% conversion rate

Best performing design (Variation A): 28% conversion rate

Variation A converted at 28% and improved conversions by 125% over the original version (the difference was statistically significant).

Interesting point to note is that Rishan never expected variations to perform better as control had the opt-in form above the fold and winning variation didn’t. That’s why he said: “There’s no way to find out which design converts best unless you do an A/B test!”

More from VWO

Landing Page Optimization tips: analysis of 50+ sites to find out what increases sales and conversions

Last week I offered free conversion rate optimization advice on a popular forum (known as…

Read More
Paras Chopra

Paras Chopra

9 Min Read

Get your landing pages fixed for free! (worth $1495)

Note: this webinar has already happened. Here’s your golden chance to get $1495 worth of…

Read More
Paras Chopra

Paras Chopra

2 Min Read

Extend Your Conversion Funnel Beyond the “Thank-You” Page

Increasing conversion rate of a “thank you page.” That means, increasing the conversion rate of…

Read More
Smriti Chawla

Smriti Chawla

7 Min Read
Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

Join our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail