Attrangi Lifts Conversions by 50% with ConvertPolo’s Strategy and VWO’s Capabilities

With a growing catalog and expanding audience, Attrangi needed a mobile shopping experience that encouraged faster decisions and deeper engagement. While traffic was strong, many users were dropping off before completing their purchases—highlighting the need for a more optimized, conversion-focused journey. The brand set out to:

• Improve conversion rates across mobile devices
  
• Increase overall revenue through experience-driven nudges
  
• Guide shoppers with more clarity and confidence across key touchpoints

To achieve these goals, ConvertPolo mapped the user journey, identified problem areas, and used VWO to test optimizations throughout the funnel.

Before launching any experiments, ConvertPolo conducted a detailed analysis of user behavior on Attrangi’s mobile site. This revealed several key areas that could be optimized:

• Product Listing Page (PLP): Users browsed but didn’t click through to product pages. The absence of subtle cues or trust signals limited their willingness to explore further.
• Product Detail Page (PDP): A persistent meta search bar drew attention away from the main product. Additionally, the zoom icon wasn’t easily noticeable, which reduced interaction with product imagery.
• Size Selection: The size guide was positioned away from the selection dropdown, making it difficult for users to find when they needed sizing information the most.
• Price Filtering: Budget-conscious users couldn’t easily filter products by price. With no obvious way to narrow options, they often scrolled aimlessly or dropped off early.
  

Each of these friction points presented an opportunity to refine the experience and make decision-making easier for users.

Hypotheses

Based on these behavioral insights, ConvertPolo defined four key hypotheses to test using VWO:

1. Adding real-time social proof on PLPs would create urgency and provide validation, encouraging more users to click through to product pages.

2. Removing unnecessary elements and improving the zoom feature on PDPs would encourage users to engage more with products, leading to more add-to-cart clicks.

3. Placing the size guide next to the size selector would help users make quicker decisions and feel more confident about their purchase.

Clearly displaying price filters on both desktop and mobile would make it easier for price-sensitive users to discover relevant options. 

Test 1. Adding social proof on PLP

This experiment was conducted on the mobile version of the product listing page. The original layout featured a standard grid of items with no added context. 

In the variation, lightweight social proof cues were introduced—such as “24 people are viewing this item”—to provide subtle reassurance and drive engagement. The goal was to prompt more users to explore specific products. 

The test led to a 19.3% increase in conversion rate and a 28.73% rise in revenue, proving that real-time signals can positively shape browsing behavior.

Test 2. Streamlining PDP focus

On mobile, the product page had a distracting search bar and a poorly visible zoom icon.

In the test variation, the search bar was removed and the zoom functionality was made more prominent. This allowed users to better engage with product imagery and stay focused during decision-making. 

The changes resulted in a 16.19% increase in zoom icon interactions, a 12% boost in conversion rate, and a 15.58% gain in revenue.

Test 3. Repositioning the size guide

Focused on the mobile experience, this test aimed to resolve a common issue new users faced—difficulty accessing the size guide, which was placed away from the size selector. 

The variation placed the size guide directly beside the selector, allowing users to check sizing information at the exact moment they needed it.

This small shift led to a 7.77% lift in conversion rate and a 17.80% improvement in revenue.

With VWO’s easy goal tracking, the team could set multiple metrics for each test. Everything was tracked automatically, helping them see what worked best across mobile and desktop without extra setup or effort. Want to try it yourself? Set goals, track results, and run tests that drive real impact. Start your 30-day free trial of VWO. 

Test 4. Highlighting ‘Shop by Price’ filters

This test ran across desktop and mobile. In the original layout, price filters were present but not prominently displayed, making product discovery less intuitive for users.

The test variation introduced clearly labeled “Shop by Price” options at the top of the PLP across devices. This helped users align browsing with their budget. 

The result: an 11.09% improvement in conversion rate and a 16.57% increase in revenue.

Results 

Each of the four experiments led to individual gains—but together, they drove a substantial uplift in both conversion and revenue metrics. The final results reflected the compounding impact of multiple small, behavior-informed changes.

This validated the brand’s decision to invest in iterative, low-effort improvements tailored to how users actually shop, especially on mobile.

Each change was based on real user behavior and addressed a specific point of hesitation or delay. Rather than making a broad overhaul, the team focused on validating small, focused hypotheses that made the experience simpler and more intuitive. By prioritizing elements like visibility, clarity, and subtle guidance, Attrangi was able to turn more sessions into sales, without relying on discounts or redesigns.

These results were made possible by ConvertPolo’s strategic testing roadmap, executed using VWO’s powerful experimentation platform. With VWO, the team could easily set up and measure A/B tests, gather actionable insights, and confidently scale what worked—bringing structure, speed, and precision to their conversion optimization process.

Looking to unlock similar growth for your brand? Start your testing journey with VWO today and turn high-potential ideas into measurable business results.