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Research & Design

How to use UX Research to Enhance Your Conversion Strategy: Expert Opinion

Duration: 50 minutes


Shannon Kelly

Shannon Kelly

User Interface Designer


With a passion for improving user experiences across the web, as well as in-person customer experiences, Shannon Kelly has been driving conversion strategy for digital marketing agencies and internal UX and marketing teams for over 6 years. A board member of UXPA Cleveland, Shannon is currently responsible for UX strategy, design, iteration, and optimization at OverDrive, an American digital distributor of eBooks, audiobooks, magazines, and streaming video titles.

About The Session

In this session, Shannon will share her experience in building and driving conversion-boosting strategies and how using qualitative UX research alongside quantitative data has helped her do this successfully.

Key Takeaways

  • Why isn't quantitative data enough?
  • What are some instances where utilizing qualitative data can drive strategy?
  • What are some real-world examples where user experience research has helped increase conversion rates?