DE
Optimization in Marketing
Is Experimentation Only About Instant Revenue Uplift?
Duration: 80 minutes
Speakers
About The Session
Experimentation, as a method to validate a hypothesis, has proved its worth time and again. The sales pitch, however, for a proposed experiment has always focused on adding instant revenue to the business. But, as business people, we all know the effort that goes into earning even a single dollar.
Hear from the experts in the business as they discuss the most important question – Is experimentation only about instant revenue uplift?
Join in LIVE for this amazing panel discussion where the audience gets the chance to be an active part of the discussion as well.
Key Questions
- Once we look beyond uplift, what other value does experimentation carry?
- What are the most significant KPIs influenced through experimentation?
- How can one prove impact? Even with failures.
