Is Experimentation Only About Instant Revenue Uplift?
About The Session
Experimentation, as a method to validate a hypothesis, has proved its worth time and again. The sales pitch, however, for a proposed experiment has always focused on adding instant revenue to the business. But, as business people, we all know the effort that goes into earning even a single dollar.
Hear from the experts in the business as they discuss the most important question – Is experimentation only about instant revenue uplift?
Join in LIVE for this amazing panel discussion where the audience gets the chance to be an active part of the discussion as well.
- Once we look beyond uplift, what other value does experimentation carry?
- What are the most significant KPIs influenced through experimentation?
- How can one prove impact? Even with failures.