Case Study

Adding Benefits To A CTA Led To Increased CTR For Dutchento

Dutchento logo - VWO case study
Location icon Amsterdam (Netherlands)
Industry Icon Software
190.31%
Click-through Rate

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If you don’t measure multiple goals for your A/B test, you may end up making wrong decisions. Your test variations affect different conversion goals in different ways, as Guido Jansen (who runs Dutchento.org) found out.

Read further to know more about his experiences while A/B testing different goals.

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