How Hyundai Used Multivariate Testing To Convert 62% More Visitors

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Hyundai reached out to Traffic4U, a VWO-certified premium partner to increase the conversion rate from its car model pages.


By using VWO, Traffic4U identified 3 changes that could improve brochure downloads (visitor-to-lead conversion). They adopted multivariate testing to find out if these changes could improve the conversion rate.


In this concise case study, you’ll learn:

  • Why A/B testing is not an ideal choice at every instance
  • When you should adopt multivariate testing
  • How multivariate testing helps in quickly identifying the best converting variation