eBook

How Tinkoff Bank Increased Its Conversions Through Process-Driven Conversion Rate Optimization

Grab Your Copy

When Tinkoff Bank, Russia’s best consumer digital bank 2015*, realized that its credit card application page had a high bounce rate, they decided to join hands with VWO.

 

Tinkoff Bank adopted a process-driven approach and the 3 tests that followed registered improvements of 15.5%, 12.8%, and a whopping 35.8% in application form completion rates.

 

In this case study eBook, you’ll learn:

  • How process-driven CRO unlocks the true potential of your lead generation mechanism
  • How CRO justifies its cost through easily measurable improvement in key metrics
  • 3 key ways to tweak your lead-gen form for higher conversions