How Tinkoff Bank Increased Its Conversions Through Process-Driven Conversion Rate Optimization

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When Tinkoff Bank, Russia’s best consumer digital bank 2015*, realized that its credit card application page had a high bounce rate, they decided to join hands with VWO.


Tinkoff Bank adopted a process-driven approach and the 3 tests that followed registered improvements of 15.5%, 12.8%, and a whopping 35.8% in application form completion rates.


In this case study eBook, you’ll learn:

  • How process-driven CRO unlocks the true potential of your lead generation mechanism
  • How CRO justifies its cost through easily measurable improvement in key metrics
  • 3 key ways to tweak your lead-gen form for higher conversions