Let AI run optimization, end-to-end.
Automate
analysis.
ideation.
execution.
analysis.
ideation.
execution.
Spend less time chasing insights and more time driving measurable outcomes.
Thousands of brands globally trust VWO for their digital optimization.
Wandz - An agentic optimization system. Not a collection of tools.
Wandz lets you set up automated workflows to analyze user behavior, identify improvement areas, generate hypotheses, create variations, and summarize reports, so that your team focuses on strategy & decision making, not grunt work.
VWO has been a really valuable tool for our team over the years, helping us better understand our customers’ behaviour. We regularly use screen recordings and heat, zonal, and click maps to make more informed decisions that drive results. It also makes A/B and split testing easy, so we can iterate faster. More recently, AI summaries have been a game changer, saving us hours by quickly surfacing insights from large volumes of sessions.
Francine Chong
Product Design Lead
With Wandz, we gain a clear, centralized view of all experiments, making it easy to pull quick insights for leadership discussions. Additionally, other departments can get up to speed in seconds thanks to objective, "tweet-style" summaries, which accelerates decision-making and strengthens alignment across teams.
Igor Alves
Tech Manager, Digital and CRO
What can Wandz do for you?
Handles the entire loop.
Spot hidden friction instantly
Wandz analyzes heatmaps and session recordings, to identify behavioral patterns and highlight issues like rage/dead clicks, errors, or drop-offs. Instead of digging through data, you get clear signals on what needs fixing.
Generate high-impact test ideas
Break through creative blocks with ideas tailored to your pages (or even specific elements), goals, user segments, etc. Just prompt, and get ideas from AI trained on thousands of real-world optimization successes.
Build ready-to-launch campaigns with single prompts
Just tell Wandz - Where, what, and for whom to optimize? Our AI will shortlist pages, create variations, set up targeting conditions, and configure suitable metrics for you. You can even upload PDFs, images, PRDs, or reference designs to give Wandz full context for its analysis.
Get proactive insights and next-step recommendations
Let AI search for insights from your campaigns by analyzing performance across segments, highlighting correlation trends in metrics being tracked, and surfacing winning segments even in losing variations, so that you don’t just save time, but you even see what’s beyond your reach.
Just chat and get summaries, status updates, and suggestions
Get insights from all your campaigns and data in one chat. Connect tools like GA4, Mixpanel, and more, to interact with that data conversationally. Tag VWO’s built-in agents, assign tasks, and get work done without switching between screens.
What Wandz unlocks for your team
Always-on workflows
Run optimization workflows that continuously monitor user behavior, identify opportunities, and trigger actions without manual effort.
Automated insight generation
Stop spending hours reviewing recordings and dashboards. Get prioritized insights as soon as patterns emerge.
Faster experimentation cycles
Move from idea to live test in significantly less time by removing handoffs between teams and tools.
Built-in learning system
Every experiment feeds future recommendations, so your program gets smarter without extra effort.
Proactive issue detection
Identify friction and conversion blockers early, before they impact revenue at scale. You control what gets tested, launched, and scaled.
Built for enterprise trust and control
Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.
AI you can audit.
Security you can bank on.
Wandz is designed with transparency, privacy, and control at its core.
Human-in-the-loop control
Nothing goes live without your approval. You decide what to test, launch, and scale.
Enterprise-grade security
No training on your customer PII. Sensitive data is auto-masked. SOC 2 Type II, ISO 27001, GDPR, CCPA compliant.
Complete audit trails for every AI decision
VWO's Explainable AI architecture shows the specific data points and reasoning behind every hypothesis, so nothing feels like a black box.
Coming soon
Bring your own LLM
Seamlessly integrate your preferred language models with Wandz. Leverage your own models and proprietary data to add rich context across your optimization journey while maintaining full control.
Frequently Asked Questions
Unlike generic LLMs, Wandz is Agentic. It doesn’t just answer questions; it performs actions and connects your experimentation workflow. Be it fetching data from your campaigns, heatmaps, session recordings, building hypotheses or even connecting to other analytics tools. All of this happens in a single chat interface.
No. Wandz uses natural language to generate ideas, create variations, and explore insights. The same interface works for analysts and non-technical marketers.
No. Wandz handles analysis and suggestions. Your team decides what gets tested and when. Nothing goes live without your explicit approval.
Yes. Connect GA4, Mixpanel, Amplitude, and Notion directly inside Wandz for unified analysis, without leaving the platform.
Yes. Wandz follows strict privacy and security standards and does not use your customer data to train global models. Sensitive data is masked automatically. The platform is SOC 2 Type II certified and ISO 27001 compliant.
This feature is currently in early access. Pricing will be shared soon.
