VWO Logo
Like this post?
Read our in-depth guide to Conversion Rate Optimization
Share this post
This was a part of the blog earlier which is now VWO Engage Learn more here.
2 Min Read

A Comprehensive Guide To Reduce Cart Abandonment in 2018

placeholder
Madhuri Guram
Content Marketer at PushCrew

Did you know, approximately $4 trillion worth of products are abandoned in online shopping carts every year! This is a huge potential opportunity lost.

According to SalesCycle, the average cart abandonment rate as of March 2018 was 75.6%.

This means that your total revenue may only be one-quarter of what it could potentially have been if people had followed through with the purchase.

Think about it. For every 100 potential customers, 75 of them leave your website without purchasing. Now imagine the number of sales you’d make if you could capture even a tiny portion of those lost opportunities? Crazy, right!

Cart abandonment is one of the most pressing concerns for both small and large businesses.

But clearly, it often cannot be avoided as some people will inevitably abandon their carts and leave your store without making a purchase.

Having said that, it is definitely possible to improve the user experience and thereby to reduce cart abandonment. However, you might need to perform a significant amount of experimentation and analysis to find out what causes cart abandonment and how you can prevent it. But don’t worry, we’ve done all the heavy lifting for you and in this ebook, we lay out what we’ve learned on this topic. We’ve organized our findings as follows:

  • What is Cart Abandonment?
  • Types of Cart Abandonment
  • Top Reasons Why Shoppers Abandon Their Carts in e-commerce

  • Proven ways to combat cart abandonment in e-commerce

  • Conclusion

Leave comment

Your email address will not be published. Required fields are marked *

More from VWO

How reliable are your split test results?

With split testing, there is always a fear at back of the mind that the…

Read More
Paras Chopra

Paras Chopra

3 Min Read

[Infographic] The Anatomy of a Perfect Checkout Page

So you’ve spent time, money and effort creating your online shop. Your landing page is…

Read More
Mohita Nagpal

Mohita Nagpal

3 Min Read

Three effective tips to get started with conversion rate optimization

To get started with conversion rate optimization, first let us agree to what conversion rate…

Read More
Paras Chopra

Paras Chopra

5 Min Read

Join 10,000+ Marketing, Product & UX Folks

Latest news, views & inspiration in experience optimization for driving growth

A value for this field is required.