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Optimization in Marketing

Scaling Experimentation: Inside Strategies from Global Conversion Masters

10 September 2025
Duration: 60 minutes (Approx.)

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Speakers

Sourabh Arya

Sourabh Arya

Head - Martech and AI

Performics India

Ojasvi Singhal

Ojasvi Singhal

SVP

Axis Bank

Alen Aloysius

Alen Aloysius

Vice President

TATA AIG General Insurance Company Limited

Abhinav Chaturvedi

Abhinav Chaturvedi

Deputy Vice President

Bajaj Allianz Life Insurance

Prateek Sawhney

Prateek Sawhney

Sales Lead, India

VWO

About The Session

Take an inside look at how the world’s most innovative brands and CRO experts scale experimentation to deliver breakthrough results across organizations.

This session brings global leaders together to share the frameworks, in-depth case studies, and practical strategies that unify conversion optimization from agile teams to enterprise-wide initiatives across diverse markets. Learn how these cross-disciplinary approaches align experimentation with business objectives, transforming fragmented efforts into a strong, organization-wide culture of innovation and measurable growth.

Key Takeaways

  • See how leading organizations weave testing and data-driven thinking into every corner of their business, turning experimentation into a daily habit.
  • Explore robust frameworks and smart tools that empower teams to orchestrate high-velocity experimentation across multiple projects and regions.
  • Discover strategies for localization and cross-team collaboration that drive impactful, scalable results no matter the market.