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Optimization in Marketing

Reducing Revenue Churn Through Cross-Functional Optimization

Duration: 45 minutes


Ashwin Gupta

Ashwin Gupta

Ex - Growth


Growth At Wingify

About The Session

When customer churn numbers start haunting, you know it’s time to start thinking more about growth. Most organizations resort to modifying product in the hope that the changes will convince customers to stay.

At VWO, we thought differently. Instead of product optimization, we followed a process optimization approach.

Our growth team executed a cross-functional optimization strategy involving people from our customer success team. We identified critical customer accounts and ran optimization programs that reduced churn by 33%!

In this session, VWO’s Head of Growth, Ashwin Gupta, will share the complete action plan.

Key Takeaways

  • Building a cross-functional optimization strategy
  • How VWO reduced churn by 33%
  • Ready-to-use action plan for growth