Reducing Revenue Churn Through Cross-Functional Optimization
About The Session
When customer churn numbers start haunting, you know it’s time to start thinking more about growth. Most organizations resort to modifying product in the hope that the changes will convince customers to stay.
At VWO, we thought differently. Instead of product optimization, we followed a process optimization approach.
Our growth team executed a cross-functional optimization strategy involving people from our customer success team. We identified critical customer accounts and ran optimization programs that reduced churn by 33%!
In this session, VWO’s Head of Growth, Ashwin Gupta, will share the complete action plan.
- Building a cross-functional optimization strategy
- How VWO reduced churn by 33%
- Ready-to-use action plan for growth