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VWO Copilot
Work smarter. Scale faster.
VWO Copilot takes over the heavy lifting of optimization—suggesting what to test, creating variations, and revealing key insights — so your team can focus on making strategic decisions that drive results.
Discover user insights and optimization ideas
VWO Copilot analyzes user behavior patterns using AI, delivers interesting insights and proposes actionable optimization ideas.
Quickly turn ideas into new experiences
Turn ideas, whether AI-generated or written in natural language, into experiments and personalized experiences instantly.
Unlock hidden segments & opportunities
VWO Copilot digs deep into data to uncover hidden segments and untapped optimization opportunities.
Top use cases of VWO Copilot in experience optimization
VWO Copilot is transforming the entire optimization process—from generating ideas and analyzing user data to launching campaigns and finding hidden opportunities—making it all effortless and scalable. The possibilities are endless; here are just a few.
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Analysis and ideation
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Campaign creation
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Opportunity discovery
Hypotheses generation
Create a continuous testing pipeline with AI-generated optimization ideas.
Comprehensive heatmap analysis
Analyze extensive user data with AI across zonal, friction, and scroll maps for recommendations.
High-volume recordings analysis
Summarize a high volume of session recordings to unlock insights in seconds.
Hypotheses generation
Create a continuous testing pipeline with AI-generated optimization ideas.
Comprehensive heatmap analysis
Analyze extensive user data with AI across zonal, friction, and scroll maps for recommendations.
Recommendation
The 'Join For Free' button has a click-through rate (CTR) of 5.2%, with users showing interest but not taking action immediately.
Increase the visibility and attractiveness of the 'Join For Free' button by experimenting with different colors, sizes, and placement. Consider adding a compelling benefit statement next to it to encourage immediate action. A/B test these changes to optimize for higher engagement and conversion.
Recommendation
The 'Graphics' section receives 94.2% engagement, making it one of the most popular sections.
Capitalize on the high engagement by featuring more related courses and content in the 'Graphics' section. Highlight user testimonials and success stories related to graphics courses. Use the engagement data to explore additional related topics that might interest users.
Recommendation
The image in the top right section is viewed by 80% of users, but only 10% interact with it.
Make the image clickable and link it to a relevant, high-value page or offer. Add a subtle call-to-action (CTA) overlay to guide users to interact with the image. Track the interactions to measure the effectiveness of these changes.
Recommendation
90.3% of users engage above the fold, with “Graphics” at 94.2% and “Free Classes” at 96.1%. Lower sections see minimal engagement.
Move high-value content and CTAs to the top, such as the “Become the Top 3%” section. Use A/B testing to find the best placement for maximum engagement and conversion.
Recommendation
The 'Free Classes' section has a high engagement rate of 96.1%, indicating strong user interest.
Leverage the popularity of the 'Free Classes' section by promoting related paid courses and upsell opportunities within this section. Consider adding limited-time offers or exclusive content for users who engage with the free classes. Monitor the conversion rates from this section to measure the impact.
Recommendation
The video content section at the bottom right sees minimal engagement, with a 4.8% interaction rate.
Move the video content section higher up on the page where engagement rates are higher. Ensure that the video thumbnails are enticing and that the video titles clearly convey the value. Use A/B testing to determine the optimal placement for maximizing views and engagement.
High-volume recordings analysis
Summarize a high volume of session recordings to unlock insights in seconds.
Variation edits with prompts
Get AI-assisted test creation for optimization campaigns.
Survey automation
Automate survey question creation and response analysis
Audience segment creation
Effortlessly create complex targeting segments with VWO Copilot
Page group selection with prompts
Use VWO Copilot to generate regex patterns that include multiple campaign page URLs.
Reports segmentation
Create reusable user segments for easy cohort-specific analysis of campaign reports.
Variation edits with prompts
Get AI-assisted test creation for optimization campaigns.
Survey automation
Automate survey question creation and response analysis
Audience segment creation
Effortlessly create complex targeting segments with VWO Copilot
Visitor Properties
Country:
Bought last:
Watched last:
Traffic Source:
Device Type:
OS: macOS
Day of the Week:
Canada
NeedForSpeed
DriveToSurvive
Social
Desktop
macOS
Wednesday
Visitor Properties
Country:
Bought last:
Watched last:
Traffic Source:
Device Type:
OS: macOS
Day of the Week:
India
CyberPunk
HungerGames
Google Search
Desktop
Windows
Friday
Visitor Properties
Country:
Bought last:
Watched last:
Traffic Source:
Device Type:
OS: macOS
Day of the Week:
USA
Hobbit
Dune
Direct
Desktop
Windows
Monday
Visitor Properties
Country:
Bought last:
Watched last:
Traffic Source:
Device Type:
OS: macOS
Day of the Week:
England
Spider-man
Assasin's Creed
Referral
Desktop
Windows
Tuesday
Page group selection with prompts
Use VWO Copilot to generate regex patterns that include multiple campaign page URLs.
Reports segmentation
Create reusable user segments for easy cohort-specific analysis of campaign reports.
Monetizable segment discovery
Discover key user behavior segments interacting with the optimization campaigns you can monetize.
Consolidated behavior insights
Automate analysis across heatmaps and session recordings to discover opportunities to build the wow experience.
Monetizable segment discovery
Discover key user behavior segments interacting with the optimization campaigns you can monetize.
Recommendation
Users from Mac OS buy more premium courses with price over $100.
A/B Test $249 bundle courses.
Recommendation
Control provides a 50% uplift specifically for visitors from the United States and Canada although variation -1 performs better overall.
Rollout variation - 1 and personalize content with Control for visitors from North America.
Recommendation
Variation - 1 provides 32% higher uplift for visitors from mobile and tablets.
Use variation -1 to deliver a personalized experience to mobile and tablet visitors.
Consolidated behavior insights
Automate analysis across heatmaps and session recordings to discover opportunities to build the wow experience.
Recommendation
Simplify and enhance interactivity of the headline and subheadline.
Action
Revise the text to be more concise and add interactive elements to provide additional information when clicked.
Reasoning
High user engagement but significant rage and dead clicks indicate the need for clearer and more engaging headlines.
Recommendation
Optimize the dropdown menu to be more intuitive and user-friendly.
Action
Redesign the dropdown menu to provide clear, actionable options.
Reasoning
High interaction (26 clicks, 18.84% of total) indicates improved responsiveness could enhance user experience.
Recommendation
Make feature descriptions more interactive.
Action
Add hover-over tooltips or expandable sections to provide additional details.
Reasoning
Repeated clicks suggest users may be seeking more information or experiencing confusion.
Recommendation
Improve engagement with products placed lower on the page. High impact.
Action
Introduce interactive elements like collapsible sections, videos, or animations.
Reasoning
Lower interactions suggest the need for more engaging content in the lower sections of the page.
Recommendation
Improve the visual appeal and functionality of the tabs.
Action
Redesign the tabs to be more visually appealing and ensure they are highly responsive.
Reasoning
Frequent clicks but also significant rage and dead clicks (5 clicks each, 3.62%) suggest issues with clarity and functionality.
Recommendation
Simplify and highlight key features.
Action
Use bullet points and visuals to emphasize important features and benefits.
Reasoning
Scattered clicks indicate some user interest, but the content may be too dense and needs simplification.
Recommendation
Use engaging formats like videos or interactive images. High impact.
Action
Add video testimonials or interactive elements to the hero image.
Reasoning
High engagement but also significant rage and dead clicks suggest the need for more captivating content.
AI is now an integral part of VWO
VWO Copilot is now available in early access across VWO’s experience optimization offerings, helping you test, personalize, and enhance user experiences across all platforms to have a multifold impact faster.
Continuous new ideas to optimize
VWO Copilot generates personalized optimization ideas for your websites. It identifies improvement areas based on best practices and your goals and builds a ready-to-test pipeline.
Automate variation creation in campaigns
VWO’s visual editor now features a Copilot with a natural language interface or voice input, allowing instant variation creation and adjustments through text commands.
Select audiences conversationally
Create campaign segments using conversational language. VWO Copilot handles conditions and logic, generating precise targeting segments for your campaigns.
ML-enabled fast results
VWO’s multi-armed bandit algorithm dynamically allocates traffic to top-performing variations, yielding quicker results with smaller samples, which is ideal for time-sensitive campaigns.
Transform session replays into actionable insights
VWO Copilot auto-summarizes session recordings, capturing key behaviors and interactions to deliver insights in minutes, saving hours of analysis and accelerating decisions.
Turn user behavior in heatmaps into insights
VWO Copilot summarizes page-level data—URL, segment data, metadata, goals, industry info, click/scroll data, layout, and heatmaps—to reveal hidden insights, saving time and effort.
Automate surveys
VWO Copilot streamlines the process by generating relevant questions based on your objectives. It also generates key takeaways and improvement recommendations with a single click.
Page groups auto-setup
In campaigns with multiple included URLs, VWO Copilot can conversationally generate regex patterns that include multiple page URLs for campaigns.
Generate specific user segments in reports
Using VWO Copilot, auto-generate user segments based on your inputs to filter your reports and analyze them granularly.
That's not it; there is more
As we continue to innovate to help our customers, new Copilots are being added to VWO as we speak.
Read MoreWhat's next?
AI is key to VWO’s future, driving innovation for campaign set-up efficiency, better decisions using user behavior data, and enhanced experiences for our customers.
Interesting segment discovery
Our machine learning algorithm analyzes user interactions and key metrics and finds interesting segments that help you increase revenue and win more opportunities.
AI-powered metric suggestions
VWO Copilot for metrics helps you find the right metrics for your campaigns. It suggests relevant options based on your industry and needs that you can use in your optimization campaigns.
Unified user behavior analytics
VWO Copilot will consolidate heatmaps, session recordings, and clickmaps for a complete user behavior view, saving time and eliminating manual analysis.
Predictive heatmap generator
Our machine learning algorithm generates predictive heatmaps to analyze user behavior, highlighting engaging and ignored areas to predict your users' future click patterns.
Privacy first approach in VWO Copilot
At VWO, we ensure safe AI integration with robust processes, policies, and governance teams.
Data usage and security
VWO Copilot use enterprise versions of OpenAI and Gemini models, providing fast and secure responses to user prompts. These enterprise plans ensure that user prompts are not used to train public models. Additionally, VWO does not store any personally identifiable information (PII).
Role-based access control
VWO offers secure SSO and role-based permissions with SAML 2.0.
Two-factor authentication (2FA)
Enhance VWO account security with 2FA via apps or email.
Data storage
VWO data centers are in the US, EU (Belgium), and APAC (India); CDN spans across 10+ geographies.
Your data is safe with us
We meet security and privacy standards to safeguard your data.
Explore Privacy & SecurityDrive your entire optimization program with VWO
Pair Testing with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.
Testing for your entire stack under one roof
Whether you have a website or mobile app, we provide SDK-based testing for all technologies. VWO’s secure, open-source, lightweight SDKs in 8+ languages in both front-end and back-end languages enable you to run complex experiments while delivering a uniform user experience.
Explore Web Testing Explore Mobile App Testing Explore Server-side Testing
Frequently asked questions
VWO Copilot is a suite of AI-powered features that help you accelerate optimization. The Copilot suggests what to test, creates variations for you, helps you select your campaign audience, and finds insights so you can focus on making strategic decisions and improving your results quickly.
No. VWO Copilot, in its early stage, is being gradually rolled out to existing customers and will be enabled by default for new sign-ups.
No. Your quota is not affected by how much you use VWO Copilot.
No. VWO Copilot should be available to you without any additional configurations.
VWO prioritizes your privacy with strong security measures. Your data is encrypted and stays safe. We offer secure access controls and two-factor authentication to ensure that only authorized users can access your information.
VWO Copilot uses enterprise versions of OpenAI and Gemini models, providing fast and secure responses to user prompts. These enterprise plans ensure that user prompts are not used to train public models. Additionally, VWO does not store any personally identifiable information (PII).
Heatmap VWO Copilot analyzes the set of all sampled users depending on the sampling settings. If the heatmap sampling is 100%, the analysis will be for 100% of the users.
VWO Copilot speeds up your optimization by automating tasks like generating hypotheses, creating variations, analyzing user behavior data, and targeting segments. This allows you to run more optimization campaigns quickly and at scale.
Delight your users by giving them a great experience. Start optimizing today!
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We're satisfied and glad we picked VWO. We're getting the ROI from our experiments.
Christoffer Kjellberg CRO Manager
VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
Elizabeth Levitan Digital Optimization Specialist
As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
Tara Rowe Marketing Technology Manager
You don't need a website development background to make VWO work for you. The VWO support team is amazing
Elizabeth Romanski Consumer Marketing & Analytics Manager
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