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Heatmaps
Heatmaps are a color-coded graphical representation of visitor clicks in the form of a map or a diagram. Page elements are represented as hotspots based on clicks received on each page element.
Learn more about heatmaps
Digest a large volume of data
Heatmaps help the human brain easily read and digest large volumes of data within seconds and instantly take decisions. Their self-explanatory and highly intuitive nature further makes them a great and must-have qualitative tool in your arsenal.
Color spectrum in heatmaps
Warm-to-cold spectrum (red-orange-yellow-green) is the most common color hue used to create a heatmap. The warmest colors, i.e., red and orange, represent the highest visitor engagement (in the form of clicks), while the coolest, yellow and green, indicate the lowest visitor engagement areas.
Visitor-interaction insights
This powerful and efficient diagnostic tool helps you uncover visitor-interaction insights, highlights bottlenecks and guides you through the entire optimization process.
Heatmaps is a feature of VWO Insights
VWO Insights
With VWO Insights, you can get much more than heatmaps to make your visitor behavior understanding more robust!
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Session recordings
Track how visitors interact with your website, frame-by-frame.
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On-page surveys
Ask the right questions to your visitors with on-page surveys and use the gathered insights to improve your website’s performance.
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Scrollmaps
Find out visitor scrolling patterns on your webpage and analyze how to optimize for user scroll depth.
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Funnel analysis
Map the actual journey of your visitors throughout your website and see where they drop-off or convert into paying customers.
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Form analytics
Analyze the performance of your forms. Find out how visitors interact with them, what the friction areas are, which fields they fill in first, and so on.
