Your heatmap is being generated and you will receive it in your email in a couple of minutes.
In the meantime, let’s learn more about heatmaps!
Heatmaps are a color-coded graphical representation of visitor clicks in the form of a map or a diagram. Page elements are represented as hotspots based on clicks received on each page element.Learn more about heatmaps
Digest a large volume of data
Heatmaps help the human brain easily read and digest large volumes of data within seconds and instantly take decisions. Their self-explanatory and highly intuitive nature further makes them a great and must-have qualitative tool in your arsenal.
Color spectrum in heatmaps
Warm-to-cold spectrum (red-orange-yellow-green) is the most common color hue used to create a heatmap. The warmest colors, i.e., red and orange, represent the highest visitor engagement (in the form of clicks), while the coolest, yellow and green, indicate the lowest visitor engagement areas.
This powerful and efficient diagnostic tool helps you uncover visitor-interaction insights, highlights bottlenecks and guides you through the entire optimization process.
Heatmaps is a feature of VWO Insights
With VWO Insights, you can get much more than heatmaps to make your visitor behavior understanding more robust!
Track how visitors interact with your website, frame-by-frame.
Ask the right questions to your visitors with on-page surveys and use the gathered insights to improve your website’s performance.
Find out visitor scrolling patterns on your webpage and analyze how to optimize for user scroll depth.
Map the actual journey of your visitors throughout your website and see where they drop-off or convert into paying customers.
Analyze the performance of your forms. Find out how visitors interact with them, what the friction areas are, which fields they fill in first, and so on.