Case Study

PriceCharting A/B Tested A More Relevant CTA To Increase Conversions

Location icon USA
Industry Icon Specialized Consumer Services
620.9%
Conversions

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A specialist providing prices of current and historical video games to collectors and buyers saw a 6x jump in clickthroughs by rewriting its CTA text to make it more relevant to prospective customers. The A/B tests also provided valuable pricing insights.