Case Study

ICoupon Blog Tested A Security Badge For Increased Click-throughs

ICoupon Blog - VWO case study
Location icon US
Industry Icon Consumer Discretionary
400%
Click-through Rate

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ICoupon Blog is a coupon website that provides coupons and rebates for different services and products. They used VWO to increase click-throughs on their coupons.

This case talks about a situation where a team gets unexpected results through A/B testing.

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