Case Study

Learnings From A Failed Test: FreestyleXtreme Changed Their Page Basis Customer Requests & Saw A Dip In Conversions

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Location Icon UK
Industry Icon Specialty Retail

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Customer surveys can provide insights. But the effectiveness of a website depends on how elements such as copy, images, colors, fonts, navigation, and others work together. Implementing changes in isolation (and without testing) can cause adverse impact on conversions. Learn how to use learnings from a failed test as an important input when planning the next change on your website.