I recently came across an article at Askmen.com titled “Habits Bosses Hate.” The author insists that one of the habits that makes one a pain to work with is “You ask too many questions“. That was a shock. I’ve always heard the career gurus saying that one should be inquisitive and always be questioning. So, how can asking questions be a bad thing?
With this thought and observation, we take you through a similar situation wherein addressing the same helped a company increase its conversions.
Flying Scot Marketing handed over the A/B testing duties for their website to Attacat Internet Marketing. When Attacat saw the “Details” page of the booking process, they immediately knew they had a problem, and an opportunity.
When Attacat saw the “Details” page of the booking process, they immediately knew they had a problem, and an opportunity.
This is how the original form looked:
They created a variation that removed all unnecessary form fields.
45.45% increase in visitors moving to the next step and 35% increase in form submissions. The test was statistically significant at 99% confidence.
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