Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
A Practical CRO Playbook for Growth Agencies
22 CRO-focused services that agencies can build, package, and scale for clients across every scale and industry.
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Different Screen. Different Behavior. eCommerce
Ten real eCommerce scenarios that break down exactly how mobile and desktop shoppers behave differently.
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A Product Manager’s Guide to Feature Flags
Feature flags give PMs control over who sees a feature, when it goes live, and what happens when something breaks. This ebook covers how to use them as a system, not just a release tool.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
A/B Testing
Magento Enterprise A/B Testing: Complete Guide for Growth
Ashley Bhalerao
Most A/B testing guides assume a relatively straightforward setup: Add a script Define variants Run traffic But Magento (now Adobe Commerce) doesn't work that way. Various aspects of the tool,…
Learn moreCommerce
The Importance of Semantic Search for eCommerce teams
Pritika Ramani
Type "shoes" into most site search bars and you'll get relevant results. But type "something to wear to a beach wedding" and most search engines give up. That gap is…
Learn moreA/B Testing
How to Interpret A/B Test Results From Your Testing Platform (Step-by-Step Guide)
Pratyusha Guha
When interpreting A/B test results from software, the first step is to ensure they are statistically significant and that you had a large enough sample size. Then confirm the test…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
Beyond the Win: Running an Ethical Experimentation Program
What makes a test ethical, and what do you do when you are asked to run one that is not? Victoria Bakos, CRO specialist at Miso Agency, shares practical principles, real examples, and a framework for saying no when it counts.
Founder, Miso
Shall We Stop Optimizing for Humans, Yet?
AI speeds up optimization, but it can't tell you which human problem is worth solving. Join Kaat Declerck on June 17 to learn how research turns AI into a real force multiplier.
Co-founder, HumanEyes
Free Tools
A quick set of tools to kick-start your optimization journey.
A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Website UX Audit
Deep-scan your website’s UX to identify exactly where you’re losing customers. Get a surgical breakdown of your website’s flow with instant, actionable fixes powered by VWO AI.
Knowledge Base
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