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Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Create Checkout Experience That Slays

Create Checkout Experience That Slays

Tired of losing sales at the finish line? This eBook is your secret weapon, packed with smart, AI-powered hacks to effortlessly transform abandoned carts into happy customers.

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Building a Sustainable Experimentation Culture Using Behavior Analytics

Building a Sustainable Experimentation Culture Using Behavior Analytics

Most teams are testing. Few are learning. This eBook shows you how to use behavior analytics to build a culture of experimentation that actually scales — with real examples, a proven 3-step framework, and zero guesswork.

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Building a CRO-First Culture and Future-Proofing Growth

Building a CRO-First Culture and Future-Proofing Growth

Every business wants to turn digital traffic into growth, but many struggle to make CRO work. This whitepaper shows you how to overcome common hurdles, get leadership on board, and align CRO with your business goals.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%
Revenue
Capability Icon A/B Testing
Industry Icon Telecommunication Services
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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%
Revenue
Capability Icon A/B Testing
Industry Icon eCommerce
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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

Continuous Testing Improves Demo Requests For POSist By 52%

52%
Demo Requests

Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Conversion Rate Optimization

The Ultimate Guide to Experimentation Platform for Growth

Niti Sharma

Niti Sharma

In a world where attention spans shrink and competition multiplies, the brands that win aren’t the ones with the boldest ideas; they're the ones who test, learn, and evolve faster…

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Conversion Rate Optimization

The Hidden Metrics That Drive Growth: Complete Funnel Visibility for SaaS, Finance & Retail

Aastha Trehan

Aastha Trehan

Conversion tracking has evolved. It’s no longer just about how many people click CTA buttons. Successful businesses need granular visibility into each stage of their conversion funnel, from the moment…

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A/B Testing

Beyond Silos: Why Your Next CRO Breakthrough Lies in Integrated Insights

Aastha Trehan

Aastha Trehan

You’ve mastered the fundamentals. You’re already running thoughtful A/B tests and digging into behavioral analytics to decode user behavior. You’re capturing both numbers and narratives—the "what" from your tests and…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

The VWO Copilot Masterclass

Ready to master AI-powered optimization? In this live masterclass, the makers of VWO Copilot will walk you through the complete workflow: from spotting user frustration and generating variations to summarizing results with AI.

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The Unshakeable Business Case for Empathetic CX

Struggling to prove the ROI of an empathetic customer experience? Join this advanced workshop with Talia Wolf of GetUplift to learn a new framework that quantifies the financial impact of customer sentiment and connects empathetic design directly to your bottom line.

Talia Wolf
Talia Wolf

CEO, GetUplift

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Free Tools

A quick set of tools to kick-start your optimization journey.

AB Testing Significance Calculator Icon

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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AB Testing Duration Calculator Icon

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Cart Abandonment Calculator

Find out the cart abandonment rate and revenue loss for your online store.

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Landing Page Analyzer Icon

Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Knowledge Base

Get answers to all your questions and learn how to best use VWO

Deliver great experiences. Grow faster, starting today.

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