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Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
The Personalization Playbook
The Personalisation Playbook guides you to create truly relevant and human experiences that adapt in real time to customer needs. Learn how curiosity and experimentation unlock deeper connections and lasting loyalty in a fast-evolving digital world.
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Create Checkout Experience That Slays
Tired of losing sales at the finish line? This eBook is your secret weapon, packed with smart, AI-powered hacks to effortlessly transform abandoned carts into happy customers.
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Building a Sustainable Experimentation Culture Using Behavior Analytics
Most teams are testing. Few are learning. This eBook shows you how to use behavior analytics to build a culture of experimentation that actually scales — with real examples, a proven 3-step framework, and zero guesswork.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Conversion Rate Optimization
12 Most Effective Web Form Examples to Explore
Mareen Cherian
Did you know that 67% of users will abandon a form entirely if even one part feels confusing? Web forms may look simple, but they play a crucial role in…
Learn moreNews
VWO Acquires Blitzllama: Strengthening Experience Optimization with Voice of Customer
Sparsh Gupta
For years, VWO has been the engine behind data-driven decisions for thousands of global businesses. Through our flagship A/B Testing, Feature Experimentation, Personalization, and Behavioral Analytics products, we have empowered…
Learn moreLanding Page Optimization
5 Landing Page Optimization Case Studies from Leading Brands: Proven Results & Key Insights
Ashley Bhalerao
2.35%. That’s the average landing page conversion rate across industries. But, did you know, the top 10% of companies achieve almost 5X higher conversion rates? This gap isn’t achieved through…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
How We Used Our Own Platform for 127% Trial-to-Paid Growth
Join us for an inside look at how VWO used its own platform to streamline onboarding, accelerate feature adoption, and dramatically increase key business metrics—proving the power of “drinking your own champagne.”
Director of Product Management, VWO
Product Manager, VWO
The Unshakeable Business Case for Empathetic CX
Struggling to prove the ROI of an empathetic customer experience? Join this advanced workshop with Talia Wolf of GetUplift to learn a new framework that quantifies the financial impact of customer sentiment and connects empathetic design directly to your bottom line.
CEO, GetUplift
Free Tools
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A/B Test Significance Calculator
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A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
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