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BRUnderstand your visitors’ journey with Heatmaps
See how visitors browse your website - what catches their attention, which elements distract them, and where they drop off. Use these insights to build experiences that persuade your visitors to convert.
Join 3000+ happy customers who trust VWO
Visualize user interactions
Heatmaps offer visual representations of how visitors interact with your website. From clicking elements to selecting an option from a modal box to browsing page content, a heatmap is a true representation of all visitor actions.
AI-powered heatmap analysis and optimization recommendations
VWO Copilot analyzes click & scroll behavior on your website, highlights positives & negatives of your UX, and recommends potential steps to fix user friction.
Dynamic heatmaps
Navigate across your live website to see visitor behavior even on modals, banners, dropdowns, password-protected pages, and dynamic URLs. Measure the impact of your redesigns by comparing heatmaps of old website versions with the current version, and see behavioral changes over time.
Clickmaps
Get real-time data on where visitors are clicking. Use this click data to identify key action points on your pages and remove elements that distract users.
Scrollmaps
Find out till what point most visitors are scrolling, and if they are missing out on any important elements towards the end. Use these insights to better position key elements on your webpage.
Click area
Select multiple areas on your page and compare the number of clicks between them.
Frictionmaps
Spot exactly where users struggle on your pages. See rage clicks, dead clicks, and error clicks in real-time to identify unresponsive elements, broken links, and confusing UI patterns. Fix friction points that are silently killing your conversions.
Hovermaps
Track user hover behavior to identify which elements attract attention and which do not. Compare hover maps with click maps to find elements that engage users but are not generating clicks, and optimize them to enhance conversions.
Zonalmaps
See which sections of your page drive conversions and which don’t. VWO automatically divides your page into zones and shows click rates, engagement rates, and metric conversions for each. Identify high-performing or underperforming zones that need optimization, and make layout decisions based on what actually converts.
Element lists
Get click data for all the elements on your page by element ID/name (including hidden elements) to understand how much attention they are getting from users.
Zero down on the visitor behavior you want to focus on
Select a view of interest, and slice and dice behavioral data using your user attributes and customized segments. Then share findings with your colleagues to collaborate.
Views
Select the pages or specific sections of your website for which you want to see a particular behavior. Create views of these pages and then save these views for future reference.
You can also create views for segments targeted by behavior including:
- Click on an element
- Time spent on page
- Page scroll %
- Exit intent
- Your own custom trigger
Visitor segments
Filter your heatmaps using VWO’s 20+ inbuilt segmentation parameters, including:
- New vs. returning visitors
- Mobile, desktop, and tablet traffic
- Browser
- Geography
Heatmap comparison
View two heatmaps side-by-side to compare user behavior across different segments, devices, and test variations. Easily compare click behavior across:
- Desktop vs. mobile vs. tablet users
- Test variations
- Different traffic sources and time of visits.
Spot differences in rage clicks, dead clicks, and error clicks to make data-driven optimization decisions faster. Want to skip manual analysis? Let VWO Copilot give instant comparative insights about the observed differences.
Collaborate with your team to make data-backed decisions
Add observations
Had a unique insight based on visitor behavior? Add an observation and VWO will save your observation with the exact state of the heatmap where you noted the behavior.
Always-on, real-time data
Be sure you never miss a single click. Your heatmaps continuously process loads of data at the backend to record and display behavioral data real-time.
Download and share
Download the exact state of a heatmap and share it with your colleagues to uncover more insights.
Cross-platform tracking
Choose the device of your preference. You can view heatmaps for visitors by using a desktop, mobile, or tablet.
Get enterprise-grade security and support from day one
Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.
Your data is safe and secure with us
We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.
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Two-factor authentication (2FA)
Enhance VWO account security with two-factor authentication at the user or workspace level using authenticator apps or email passcodes.
Data storage
VWO has data centers in the US, the EU (Belgium), and India. Our CDN uses a load balancer, is hosted on Google Cloud Platform, and spans 10 locations from Japan to Brazil for faster loading.
Dedicated customer success manager
Leverage our training programs and dedicated success manager to optimize your website for better conversions.
Support with a constant CSAT of ~99%
You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.
Single sign-on (SSO)
Log into VWO securely and conveniently using SAML 2.0-based single sign-on via identity providers like Google, Azure Cloud, OneLogin, Okta, and others.
Role-based permissions
Get Sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.
Drive your entire optimization program with VWO
Pair VWO Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.
Monitor user behavior on website and mobile apps
Beyond heatmaps, VWO Insights gives you a 360-degree view of user behavior with session recordings, form analytics, surveys, and funnel analysis. Watch user journeys, identify form friction, capture direct feedback, and track interactions across your entire digital experience. Turn these insights into test hypotheses and deploy winning experiments with VWO
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Test and optimize your website experiences
Transform insights into winning experiments with comprehensive A/B and multivariate testing. Run unlimited tests on your website with VWO Testing to improve conversions, reduce friction, and deliver experiences that drive business results.
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Optimize your entire tech stack under one roof
Whether you have a website or mobile app, we provide SDK-based testing for all technologies. VWO’s secure, open-source, lightweight SDKs in 8+ languages in both front-end and back-end languages enable you to run complex experiments while delivering a uniform user experience.
Explore Mobile App Testing Explore Feature Experimentation
Personalize experiences for your visitors
Use behavior analytics to understand how customers think and build meaningful experiences to connect with them better. With VWO Personalize, you can deliver highly individualized experiences to the right audience at the right place and time.
Explore VWO Personalize
Collaboratively build your optimization pipeline
Build a pipeline of high-impact experimentation ideas, collaborate efficiently, and see them to completion. Build a Kanban board workflow with observations to feed your testing and personalization campaigns. Add team members without restrictions and run your optimization program like a breeze.
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Our customers love VWO Insights!
Most customers purchase VWO Insights to gather data-driven insights for experience optimization. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in their own words.
We ran a series of A/B tests based on the data we gathered by using Heatmaps, Scrollmaps and Surveys available on the VWO Platform. It helped us to identify key elements on our websites that needed a deeper look.
Digital Marketing Lead
VWO is a highly user-friendly and economical tool. It offers an intuitive user interface. It makes it easy to run experiments, gather customer insights, check for leakages in the sales funnels, looking at customer journeys using recordings, and conducting usability tests.
ISM eCompany
I was able to infer how visitors use the site (heat maps, visitor-recordings etc) and even how they feel (surveys). Gleaning insights from these data, I could strategize and easily launch A/B tests, multivariate tests, personalization triggers and more to optimize our funnel.
Onsite merchandising team
We were very happy that this A/B test validated our research-driven hypothesis. We loved how we didn’t have to buy some other tool for running heatmaps and scrollmaps for our visitor behavior experiment.
CRO Consultant
How our customers optimize and grow
Learn how our customers use behavioral data insights to improve user experiences, run data-backed experiments, and impact conversion metrics.
