Optimization in Marketing

Practical Insights on Applying Growth Frameworks to Regional Marketing

Duration: 40 minutes

Speaker

Charlie Windschill

Director of Growth Marketing

With a passion for exploring the intersection of data and creativity in her work, and a love for experiences that expose her to unfamiliar people, places, and culture, Charlie has worked in a number of globally operating B2B SaaS companies. She is currently the Sr. Growth Marketing Manager at Mixpanel and is responsible for growing the EMEA + LATAM regions.

About The Session

In this webinar, Charlie will share her experience-driven advice on growing EMEA marketing performance year-over-year. She will also share practical tips to help you break away from the traditional regional marketing approach.

Key Questions

How to set goals that enable regional growth marketing
How to apply growth hacking techniques to tried and true regional marketing tactics
How Mixpanel executed this approach with a real-life campaign teardown