Elegant Steps sells wedding shoes in the UK, both online and in store. More than 50% of its customers are females, a bulk of whom are brides-to-be looking for wedding shoes.
Based on the GA data, Elegant Steps wanted to optimize the mobile version of its website and increase conversion rates for mobile users.
A study of the Google Analytics (GA) data of Elegant Steps revealed that while its desktop website was converting at 2%, conversions through the mobile version were much lower, at about 0.6%.
Hit Search, the company’s digital marketing agency, wanted to dig deep into the lower conversion through the mobile web site. Using GA data, heuristics, and VWO’s scrollmaps and heatmaps solutions, they found that:
This is how the original home page looked on mobile:
Armed with the above findings, Niall Brooke from Hit Search set about optimizing the mobile home page to enhance site appeal. The team decided to:
This is what the variation looked like:
The results kicked in within a month, and these were highly positive. The mobile conversion rate increased by 200%.
A delighted Niall said “The results were positive with almost a threefold increase in conversions and almost a 50% drop in the bounce rate.” He was also impressed with how VWO performed for them.
VWO is a brilliant all-round conversion optimization platform which we use on a daily basis to perform user analysis, A/B and split tests.
Thank you for your time.