Case Study

How VWO Helped Billund Airport’s Increase Its Online Shopping Page Click-throughs

Biilund Airport Logo
Location Icon Billund, Denmark
Industry Icon Transportation
Click-through Rate

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The online shopping page of Billund Airport (in West Denmark) really took off after small changes were made to the CTA text. VWO helped validate the changes, that delivered a 50% increase in click-throughs to the shopping page in a couple of weeks.