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Whitepapers & Ebooks
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Experimentation Roadmap for Growth Organizations
Too often, decisions are driven by gut instinct rather than data. The HiPPO effect (Highest Paid Person’s Opinion) stifles experimentation, leaving teams without clear direction. This guide explores how structured, scalable testing can help your org.
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Small Test, Big Wins 2.0
This eBook shares real-world stories of brands that solved common challenges with small, impactful changes. Learn how simple tweaks can improve user experiences, drive engagement, and deliver results - without overhauls or guesswork.
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Adaptable by Design
Learn how experimentation teams can overcome complexity, unlock actionable insights, and turn small tests into big wins. This guide, created with Modus, offers strategies to balance efficiency and growth, preparing you to lead with clarity in 2025.
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27 UX Principles
Unlock 27 powerful UX strategies used by industry leaders to captivate visitors, build trust, and drive conversions. Start transforming your website with these proven insights.
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The Leaky Funnel Conundrum
This power-packed guide, co-created with Hype Digital, reveals strategies to map user paths, optimize touchpoints, and stop customers from leaving your website. Plug the leaks today!
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Experimentation Program Maturity Report 2024
VWO & Speero by CXL joined forces to analyze data from 200+ testing programs, unveiling 18 pivotal insights to enhance the effectiveness of your CRO strategies. Get a download of all ideas in this detailed report.
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Step-by-Step Guide for Improving Website Navigation Using Behavior Analysis
Discover expert strategies infused with behavior analysis insights and bid adieu to user frustration by navigating them through a smooth, engaging journey on your business platform.
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Listening to the Clicks: Conversions through Conversations
As a business leader, understanding your customers is crucial. Overlooking their input could harm your business. Dive into this ebook to uncover qualitative research methods that turn conversations into valuable insights.
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Worksheet: Emotional Competitor Research
Understanding your competitors across various parameters is instrumental in refining your value proposition effectively. Here's a template to guide your research through an emotional lens.
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