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Analyze how visitors flow through the conversion funnel
Get in the shoes of your visitors with VWO’s qualitative research capabilities. Discover specific insights that help you nudge visitors to the next step.
Heatmaps help you visualize where visitors click and in which sections of the page they lose interest. VWO's dynamic heatmaps help you navigate through pages on your website while focusing on how visitors interact with these pages.LEARN MORE
With VWO’s powerful tracking capabilities, you can now record any visitor action on your landing pages, ecommerce shops, and travel websites; and measure these actions as goals.Read More
Observing visitors tells you what’s happening, but not why it is happening. To understand the “why,” use targeted On-page Surveys that help you get deeper insights into the motivations of visitors.Learn more about On-page Surveys
The connected VWO Platform allows you to see how visitors who become part of your test campaigns behave differently from others. For example, now you can see recordings of visitors who saw Variation 2 of your A/B test and find out how the changes impact their interaction with the page.
For any positive or negative change in the conversion rate of your key goals, you can derive insights using our qualitative analytics capabilities—recordings, heatmaps, form analysis, and surveys—to find out the reason for that change.