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VWO, a leading digital experience and experimentation platform, today announced that its parent company Wingify has acquired Blitzllama, an AI-driven user insights startup, to strengthen VWO’s ability to help teams understand customers and improve digital experiences with deeper, real-time feedback.
Blitzllama’s technology will be integrated directly into the VWO platform, enabling product, growth, and experience teams to collect and analyse user feedback faster and more intelligently. By combining behavioural signals from experiments with qualitative insights from surveys, support conversations, and product interactions, VWO users will gain a fuller picture of what customers do and why they do it.
Founded in 2021 and backed by early-stage investors including 2am VC, Blitzllama pioneered tools that help companies capture in-product responses and use AI models to summarise sentiment, recurring themes, and user priorities from large volumes of feedback in hours rather than weeks.
“We’re excited to bring Blitzllama’s powerful user insights capabilities into the VWO platform, helping teams move from data to understanding with greater speed and clarity,” said Sparsh Gupta, CEO and Co-founder of VWO. “This acquisition reflects our commitment to combining experimentation with actionable user feedback, empowering customers to make confident, data-driven decisions that drive growth and retention.”
As part of the acquisition, existing Blitzllama customers will transition to the VWO platform with uninterrupted access to their data and ongoing support. The integration will help bridge behavioural experimentation with continuous, AI-interpreted research, enabling teams to prioritise improvements more effectively.
About Blitzllama
Blitzllama is an AI-powered user insights platform that enables teams to capture and make sense of qualitative user feedback in real time.
About VWO
VWO is an experience optimization platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behavior data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire buying journey. To know more, visit us at https://vwo.com/.
