DE
BR
VWO today announced its combination with AB Tasty to form a global digital experience optimization platform with more than $100 million in annual recurring revenue and over 4,000 customers worldwide. The strategic move, backed by Everstone Capital, positions the combined company as one of the largest independent players in experimentation, personalization, and conversion optimization.
The combination brings together two profitable, product-led companies with complementary strengths across experimentation, personalization, analytics, and AI-driven optimization. The new platform will serve customers across North America, Europe, Asia-Pacific, and Latin America, with nearly 90% of revenue coming from the U.S. and European markets.
VWO’s co-founder, Sparsh Gupta, will serve as Chief Executive Officer of the combined organization. The leadership team will include senior executives from both companies, ensuring continuity for customers while accelerating product innovation and global expansion.
“VWO and AB Tasty are coming together to form a single, unified digital experience optimization platform, built to serve modern product, marketing, and growth teams around the world. This is not a sudden shift, nor a short-term move. It is the result of years of parallel thinking, shared values, and a common belief in where digital experience technology needs to go next,” said Sparsh Gupta, CEO of the combined company.
The combined platform will continue to support all existing VWO and AB Tasty customers without disruption. Both brands will maintain product momentum while benefiting from shared investment in AI capabilities, enterprise-grade experimentation, and deeper personalization across the customer journey.
Everstone Capital, which has backed VWO since 2021, remains the largest institutional shareholder and has committed additional capital to support long-term growth and innovation.
This milestone marks the next phase of VWO’s evolution, expanding its global footprint while reinforcing its mission to help teams make data-backed decisions that improve digital experiences at scale.
About AB Tasty
Founded in 2014 in Paris, AB Tasty is a leading experimentation and personalization platform that enables global brands to optimize digital experiences through A/B testing, feature management, and AI-driven personalization. It is used by more than 1000 leading global brands worldwide, including L’Oreal, Samsonite, USA Today, and Ganni, and across multiple industries, including travel, retail, banking and insurance. To know more, visit: https://abtasty.com/
About Everstone Capital
Everstone Capital, the private equity arm of the Everstone Group, is a Singapore-headquartered investment firm with $3.5 billion in assets under management and a presence across seven global offices. We focus on control-oriented, mid-market investments across high-growth sectors including Technology Services, Healthcare & Pharma, Consumer, Financial Services, and Industrials. Our platform-building approach combines operational expertise with strategic capital to unlock sustainable value and drive long-term growth.
With a team of ~100 experienced professionals, we bring deep domain knowledge, local insight, and an on-ground execution edge to every partnership. Our active ownership model and disciplined execution enable us to scale businesses, accelerate transformation, and consistently deliver strong risk-adjusted returns for our investors. To know more, visit: https://everstonecapital.com/
About VWO
VWO is an experience optimization platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behavior data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire buying journey. To know more, visit us at https://vwo.com/.
