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VWO Insights - Web
Find unmet needs of your website visitors
Uncover the 'why' behind every action, transform challenges into opportunities, and elevate your visitors' online experience.
Thousands of growing brands trust VWO Insights for gathering user behavioral insights.
Privacy by default
No capture or storage of your visitors' personally identifiable information (PII data).
Set up in minutes
Start observing your visitors in minutes by deploying a simple lightning-fast snippet.
Track all visitor sessions
Browse all sessions of a visitor in a single hub to understand their complete journey
Manage quota smartly
Balance your quota smartly by maintaining rich insights all month, even through traffic spikes.
Optimize experience roadblocks, increase chances of conversion
Leverage visitor insights to identify friction. Transform glitches into a captivating and seamless website experience.
Find areas of confusion
Review where visitors spend excessive time or frequently click, suggesting potential confusion. Observe real-time user interactions to see if they backtrack or hesitate.
Fix navigation problems and broken elements
Watch visitor journeys to spot unexpected behaviors or areas where users get stuck. Identify common points of drop-off or frequent clicks on non-functional areas.
Ask visitors what they want in real-time
Deploy on-page surveys at strategic points or during critical user journeys to gather direct feedback, aiding immediate understanding of user needs and preferences.
Identify hotspots to place your CTAs
Analyze areas with the highest user engagement to strategically position call-to-action (CTA) buttons, maximizing visibility and click-through rates.
Identify upsell and cross-selling opportunities
Observe visitor interactions with products and use on-page surveys to gauge interest in complementary items, informing upsell and cross-sell strategies.
Improve conversions by optimizing forms
Utilize form analytics to detect fields causing drop-offs or delays, then refine these fields to simplify the submission process, enhancing conversion rates.
Identify areas of engagement and distraction on the website
Review user interactions to pinpoint high-engagement sections versus areas causing confusion or distraction, aiding content and design optimization.
Compare engaged & non-engaged visitor segments
Segment and analyze behavior patterns to differentiate between highly engaged users and those who skim or leave prematurely, informing tailored engagement strategies.
Get feedback from visitors
Implement on-page surveys at crucial interaction points or exit intent moments to directly gather visitor insights and feedback, shaping future enhancements.
Watch session recordings of visitors facing errors
Observe real-time visitor experiences to pinpoint when and where errors occur, facilitating quicker resolution.
Analyze issues of various visitor segments
Segment and study different user groups to discern distinct problems they encounter, enabling more personalized solutions.
Proactively find bugs with visitor feedback
Leverage on-page surveys to proactively gather visitor observations or issues, preempting and addressing potential bugs or glitches.
Capture a bird's eye view of your visitor's experience
Discover the most critical issues on your website that need your attention.
Gauge friction areas with experience scores
Identify recordings with high friction and easily uncover reasons. Notice the trend over time.
Identify visitor segments facing more friction
Discover which visitors face website issues like rage clicks, dead clicks, etc.
Discover the most recurring issues to solve them
Get a detailed overview of issue types and their frequency, and access recordings of specific errors.
Get actionable insights to optimize your website *Coming Soon
Delve into data-derived conclusions, pinpoint prevalent errors, and identify segments needing enhancement for an unmatched user experience.
Delve deeper by observing your visitor's behavior
Take a stroll through your website from your visitor's perspective for a deep dive into their visitor experience and identify improvement opportunities.
Visualize your visitor actions
Track how visitors navigate - where they click, how much they scroll, etc - pinpointing areas of engagement and potential friction, all in real time. Ready to share? Download and present reports with confidence.Watch your visitors in action
Track how visitors navigate - where they click, how much they scroll, etc - pinpointing areas of engagement and potential friction, all in real time. Ready to share? Download and present reports with confidence.Dig deeper into their form interactions
It's not just about submission numbers. Dive into details like fill time, interaction duration, and overlooked fields. Refine your forms based on visitor preferences.Observe interactions on dynamic elements
VWO elevates your analysis by offering dynamic heatmaps that track interactive nuances. Even for pages tucked behind logins, like profiles or checkouts, VWO’s got your back.
Create views for quick analysis
Easily create personalized views to track specific visitor segments or pages. Whether it's custom heatmaps or session recording views, you're in control.
Unlock the entire visitor narrative
With VWO, you can browse all the sessions of a user. Dive deep into the intricacies of their journey, witnessing firsthand how they navigate and experience your website through comprehensive session recordings.
Analyze behavior of different segments
Delve into distinct visitor groups, like those facing challenges or exhibiting specific behaviors. Assess visitor experiences by factors like OS, device, screen resolution, and other nuanced parameters.
Gather insights as a team
Capture those "aha" moments from heatmaps and session recordings. Bring your team into the loop, giving them an up-close look at what caught your eye. And for those not on VWO? A public link is just a click away.
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Observation 1
The button is effectively catching user attention, due to the recent change in button placement.
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Observation 3
Considering the high engagement with the image, we could experiment with making it interactive, such as adding a call-to-action button.
Observation 2
Users are likely comparing the cost and features of different plans before deciding to start a free trial.
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Latest Clicks: 1943 clicks
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Reinforce your discoveries with your customer's voices
You've got an idea about your visitor’s experience. But are you certain? Don't guess – ask your visitors.
Let AI craft your survey questions
Unsure about the questions? Input your objective or select from trending goals, and let AI design an optimal survey for you. Prefer a hands-on approach? Feel free to create one manually.Ask the right questions at the right time
Initiate surveys based on specific visitor actions – be it views, clicks, or scrolls – at any stage of their journey.Analyze responses of specific segments
Dive deeper into Survey reports tailored to groups such as visitor type, location, or actions like sign-ups and eBook downloads.Probe deeper with smart follow-ups
Use conditional branching to tailor your questions based on customer feedback. With this you can sequence your inquiries, skip to key topics, or present new questions based on prior answers.Access insights on the go
Let AI auto-generate concise reports for you. Break down survey responses by tailored segments for a clearer view.Take complete control of your visitor's behavior analysis
Collect only the data you need without hurting your end-user privacy
Granular visitor attribute-based segmentation
Record data for specific visitor groups based on technology, behavior, or custom attributes such as subscription value, high-value visitors, etc.
100% privacy - we hide PII by default
VWO safeguards your privacy: we auto-anonymize keystrokes and offer easy masking for sensitive fields, all within the platform.
Track 100% visitors or use Smart Sampling
VWO tracks visitors, not sessions, offering a complete visitor journey view without gaps, even in sampling.
A buffet of insights for all your teams
Our platform is designed to be easy-to-use for all teams, while still offering advanced solutions to solve even the most complex conversion challenges. Everyone in your team can collaborate and build better-performing websites.
Convert more. Engage better. Delight every user.
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Combat low conversions with data-driven A/B testing ideas -
Discover engagement gaps, optimize website/app areas
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Unravel user group trends, personalize experiences
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Tackle inconsistent conversion rates across traffic sources
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Refine messaging based on user behavior insights
Build a perfect app that grows on your users
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Prioritize features based on user needs
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Resolve UX issues, increase feature adoption
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Expedite bug fixes, improve team collaboration
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Decrease customer ticket response time
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Utilize user feedback, refine product experience
Design and deliver fluid experiences
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Speed up research using visual data insights
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Uncover navigation bottlenecks, enhance user flow
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Validate designs with real user feedback
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Investigate user segments for targeted improvements
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Align user intentions with design outcomes
Seamlessly integrates with your tech stack and single-page applications
VWO offers out-of-the-box one-click integration with tools spanning different categories such as analytics, CMS, call tracking, Customer Data Platform (CDP), e-commerce, marketing, productivity, and storage services.
Drive your entire optimization program with VWO
Pair VWO Web Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.
Collaboratively build your optimization pipeline
Build a pipeline of experiments with personalized AI-generated optimization ideas for your website powered by GPT-4. Collaborate easily and see them to completion. Build a Kanban board workflow with observations to feed your testing and personalization campaigns. Add team members without restrictions and run your optimization program like a breeze.
Explore VWO Plan
Create and run data-backed experiments across your stack
Evolve your observations from insights into hypotheses you can actually test with our sophisticated experimentation platform . Manage the priority of your experimentation ideas with a robust ICE framework and deploy winning experiments for all your users.
Explore Web Testing Explore Mobile App Testing Explore Server-side Testing
Get enterprise-grade security and support from day one
Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.
Your data is safe and secure with us
We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.
Explore Privacy & Security
Two-factor authentication (2FA)
Enhance VWO account security with two-factor authentication at the user or workspace level using authenticator apps or email passcodes.
Data storage
VWO has data centers in the US, the EU (Belgium), and India. Our CDN uses a load balancer, is hosted on Google Cloud Platform, and spans 10 locations from Japan to Brazil for faster loading.
Dedicated customer success manager
Leverage our training programs and dedicated success manager to optimize your website for better conversions.
Support with a constant CSAT of ~99%
You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.
Single sign-on (SSO)
Log into VWO securely and conveniently using SAML 2.0-based single sign-on via identity providers like Google, Azure Cloud, OneLogin, Okta, and others.
Role-based permissions
Get Sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.
Deliver great experiences. Grow faster, starting today.
Frequently Asked Questions
Utilizing session recording with VWO Insights - Web is a powerful way to enhance your website's visitor experience. By observing real-time visitor interactions, you can identify usability issues, navigate the customer journey, and understand visitor behavior. This insight allows you to make informed decisions on website design, content placement, and functionality improvements. Implementing these changes based on session recordings can significantly boost user engagement, satisfaction, and ultimately, website performance.
Heatmaps in VWO Insights - Web offers a visual way to understand user behavior on your site. Using color-coded data, they show where users click, scroll, and focus the most. This helps you identify popular areas and potential improvement spots. You can optimize layout, content, and design by analyzing these patterns for better engagement and conversions.
Setting up VWO Insights is quick and easy, taking just a few minutes. Simply insert a brief code snippet into your website, and you're all set to gather crucial insights. This is a one-time setup, and should you encounter any difficulties, our support team is always on hand to assist.
Yes, we offer a free trial for the VWO Insights tool. This trial period allows you to experience firsthand how our comprehensive analytics and visitor behavior insights can benefit your website. During the trial, you can access key VWO Web Insights features, such as Heatmaps, Session Recordings, Form Field Analytics, and On-Page Surveys. This enables you to understand how our product can optimize your site’s user experience and improve conversion rates. Sign up today to start your free trial and take the first step towards a more effective website! You can also sign up for our forever-free starter plan.
VWO Insights - Web stands out from other behavior analytics products in the market due to its comprehensive feature set and unique billing structure. Unlike many products that offer limited features and charge per visitor session, VWO Insights - Web provides a wide range of functionalities specifically designed for websites. Additionally, our billing is based on the number of visitors you wish to track, not the number of sessions. This means you can track unlimited sessions for each visitor, offering more value and flexibility in understanding user behavior.
Our pricing plans are designed to meet various requirements, allowing you to analyze a single website or multiple sites, depending on your needs. For detailed information on our different plans, please visit our pricing page.
VWO Insights - Web offers the flexibility to either sample data or capture information from 100% of users, tailored to your specific needs and use cases. This choice sets us apart from many other products that don't provide this option.
