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Mobile App Testing

Build Better Mobile Apps by Rapidly Testing New Ideas

Test new digital experiences In-App. Deliver the best experiences to delight, engage, retain and monetize users.

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Choose your SDK and launch

Built for mobile development teams. View docs

Take better business decisions with mobile experiments

Simplest Platform for Experimentation on Mobile apps

Test multiple hypothesis in-App to serve the best experiences for users

Test multiple hypothesis

Test latest features on select audiences with deep targeting options

deep targeting options

Enjoy zero performance impact while running experiments

Enjoy zero performance impact while running experiments

Optimize for higher revenue

Optimize for higher revenue

Launch new app features with confidence

Get real-time answers and the confidence to ensure you’re on the right path. Find out if your users love your app improvements as much as you do - before they uninstall or write negative reviews.

Launch new app features with confidence

Create targeted and personalized campaigns

Segment users into different buckets based on custom variables or actions taken on your app. Create categories such as free users/paid users or users that have opened your app within the last 30 days vs. the ones that haven’t and target your campaigns for specific user groups, without making any code changes.

create targeted and personalized campaigns

Improve your app engagement and retention

Implement simple tests such as changing CTA buttons, fine-tuning content, and images to hard-hitting optimizations such as changes in the app flow and logic to find the optimal path to grow user engagement and boost revenue.

Improve your app engagement and retention

Track all your KPIs

Set any number of goals, so you can proactively identify all user impacts and trends. Get a 360 degree-view of how users interact with your app, measure ROI, understand elements that trigger conversions, and decide where to focus your future marketing investment.

Track all your KPIs

More control, more power, easy configuration

Reduce user friction, and increase app monetization — all with limited resources and time.

Easy Implementation

VWO’s variables and code blocks make it easy for developers and product managers to create and run an A/B test without deploying code.

Greater Flexibility

Configure and launch SDK in the way you like. Track users on app launch or when they see the changes in your app.

High-End Performance

Run as many campaigns and test anything without affecting your app performance. Supported on all apps developed using Objective-C, Swift, and Java.

Total Transparency

Our SDK is open-source on GitHub. You know what's happening. Feel free to suggest an improvement or change in our code.

Build Better Mobile Apps by Rapidly Testing New Ideas

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All you Need to Know About Conversion Optimization Get the Guide