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BRAll-in-one experience optimization platform for your online store
eCommerce brands trust VWO to analyze shopper behavior and optimize every stage of the purchase funnel with data-driven experience optimization campaigns.
VWO solutions to optimize your online store's experience
VWO Testing
Allows you to test and optimize your store experience with A/B testing, multivariate testing, and split testing. You can test different elements of your site, like copy, CTAs, and images, to see what drives more conversions. It gives you real-time results, so you can adjust quickly and improve your online
VWO FME
Helps you test and optimize complex features across any tech stack or device. You can experiment with dynamic content, personalized experiences, and backend elements like pricing algorithms or recommendation engines. It ensures smooth implementation without affecting user experience, providing control over experiments and allowing for continuous optimization.
VWO Personalize
Enables you to deliver tailored experiences to every shopper. By using customer data, you can show personalized offers, content, and product recommendations at the right moment. The tool’s advanced targeting and predictive insights ensure you’re engaging visitors with the right messages, improving your conversion.
Trusted by 1000+ leading online retailers for their A/B testing needs
A deeper look at using VWO to create a seamless shopping experience
Gain firsthand insight into shopper behavior
Know why your shoppers are not converting
Struggling to understand why visitors aren’t buying? Use funnels, heatmaps, session recordings, and form analytics to pinpoint drop-offs and friction points. Need direct answers? Run on-page surveys and let shoppers tell you exactly what’s stopping them from purchasing.
Spot shopper struggles instantly with the Insights Dashboard
Get a bird’s-eye view of where shoppers struggle across all sessions and segments. Then, uncover the ‘why’ behind drop-offs by diving into specific session recordings and heatmap reports with just one click.
Automate behavior analytics with VWO Copilot
Running an online store means juggling endless data. Let VWO Copilot do the heavy lifting of analyzing heatmaps, survey responses, and session recordings in one click. Get instant summaries and actionable recommendations to uncover hidden shopper behavior patterns.
A/B test to uncover what’s in fashion
Run tests with ease
When it comes to optimizing your store, whether it’s improving the site navigation, testing product images, or experimenting with pricing, VWO Testing allows you to create variations with a no-code editor and run tests with ease.
Automate experimentation with AI-powered VWO Copilot
VWO Copilot takes experimentation to the next level by handling the heavy lifting for you. With AI automation, Copilot streamlines tasks such as idea generation, variation creation, targeting, and report segmentation, and page grouping. You can focus more on the strategy and less on the manual processes, while Copilot does the groundwork for you.
Release new experiences on your store without involving IT
Customize your store for each shopper segment
Gain higher conversions with highly-contextual experiences by editing existing elements or adding inbuilt widgets like banners, pop-ups, countdown timers, and more!
Let your IT team focus on complex matters
Edit your category pages, revamp your homepage design, or make changes to your product page layouts - everything without involving your developers whatsoever.
Control who sees what with visitor segmentation
Target your desired cohorts with a plethora of inbuilt parameters, your own custom attributes and events, or even from your third-party tools, and roll out your campaigns only for specific groups to ensure that the right experiences reach the right users.
Learn how to deploy new experiences
Deliver personalized experiences to every shopper
Utilize comprehensive data for effective personalization
eCommerce success depends on delivering the right experience to the right shopper at the right time. VWO Personalize aggregates data from various sources, including browser properties, engagement metrics, third-party analytics, CMS, CDP, and ABM platforms. This seamless connectivity ensures your personalization efforts utilize up-to-date data from all your tools.
Implement targeted experiences with precision
Not every visitor is the same, so why show them the same experience? With VWO’s advanced targeting, segment shoppers based on behavior, location, purchase history, and more. Deliver personalized content, product recommendations, and offers at the perfect moment to drive more conversions.
Enhance visitor understanding with predictive insights
VWO's machine learning algorithms enrich your customer data, providing predictive insights that deepen your understanding of visitor behavior. This allows you to anticipate needs and tailor experiences that delight your customers.
See how VWO Personalize tailors experiences
Success Story
Here’s how Flos USA executed end-to-end optimization of their store’s conversion funnel
Established in 1962 in Merano, Italy, Flos is recognised as a world leading manufacturer of innovative lighting solutions. Flos USA is a subsidiary of Flos, which serves as an online store selling lighting solutions to consumers in North America.
The core objective was to execute end-to-end optimization of Flos's website conversion funnel
Home Page
Goal: Visits to Category Page(s)
Hypothesis: Changing the Homepage layout to be more focused towards site navigation will improve visibility and make it easy for the user to find the products they need.
Winner: Variation
6.77%
Conversion Rate Uplift
Category Page
Goal: Visits to Product Page(s)
Hypothesis: Adding a CTA to the listing tiles will increase relevance for the user and lead to more visits to the product page.
Winner: Variation 1
47%more orders
86%more revenue
Product Page
Goal: Add To Cart
Hypothesis: Updating the Choose Finish option to view color swatches will remove confusion among users.
Winner: Variation 1
19.35%
Conversion Rate Uplift
Cart Page
Goal: Proceed To Checkout
Hypothesis: Keeping only essential information and the header with link to cart page will improve clarity for the user.
Winner: Variation
36.97%
Conversion Rate Uplift
What eCommerce brands love about VWO
Find out what makes VWO the go-to choice for brands looking to optimize their online store and maximize conversions.
How VWO ensures an optimized store experience
99.5% CSAT with 24/7 support to assist you in your eCommerce optimization journey
Enjoy dedicated year-round support from technical experts who will help troubleshoot all roadblocks.
| Industry |
 |
|
|---|---|---|
| CSAT | 94% | 99% |
| First Response Time | 2.6 hrs | 45 mins |
Multiple conversion optimization tools in one connected platform
Ensure a consistent definition for your data across the entire platform and forget juggling between multiple disconnected tools for your online store.
Fast load time for your store
VWO SmartCode has been thoughtfully crafted and drastically evolved over the years. With just one asynchronous code to run all of our capabilities, it loads in parallel with your website, thereby reducing the page load time during any campaign.
You can rest assured that even with high load, your website speed will have zero impact while loading, ensuring a delightful experience for your shoppers, every time.
Optimization automation using VWO Copilot
We get it. Running an eCommerce store is demanding, and optimization can feel overwhelming. That’s where VWO Copilot steps in. It automates the heavy lifting by creating variations, segmenting audiences, and analyzing results so you don’t need a big team or endless hours to improve conversions. AI does the tedious work while you focus on growing your business.
Seamless integration with your existing tools and systems
We understand the pain of unconnected platforms, which is why VWO seamlessly integrates with all your technology platforms, especially eCommerce. Integrating VWO with a third-party tool allows you to push your VWO test data into the external tool, and also allows the data made available by these tools to target campaigns on your properties.
Privacy-first tool with strong security principles
We back ourselves up with robust data security and privacy practices that form an integral part of our product engineering. We abide by strong security & privacy design principles. These principles have a robust framework for building secure systems that address all threat vectors by default and by design.
In addition to that, VWO has implemented and maintains appropriate technological and organizational measures designed to protect customers' personal information as required by data protection laws around the globe.
Explore Our eCommerce Resources
Learn the ins and outs of Experience Optimization for eCommerce
