BRMaximize conversions by building better experiences
Experiment, optimize, and improve conversions on any part of your digital presence with feature experiments and roll them out behind feature flags without breaking user experience.
Thousands of global brands trust VWO for their A/B tests and feature management
Entwickelt, um eine Vielzahl von Geschäftszielen zu optimieren
Optimize search infrastructure to improve click-through rates
A/B test different indexing methods or search-as-a-service vendors to optimize your search infrastructure and achieve lower response times, relevant search results, and contextual autocomplete suggestions.
Recommend content that catches your audience
Experiment to determine the best analysis systems for thumbnails, such as aesthetic visual analysis (AVA), and improve your watch times
Optimize pricing tier options to increase orders
Analytically determine the best pricing tier options with different features of your business to hit the right spot between the number of subscriptions and the value of subscriptions.
Experiment with different delivery/shipping fees
Assess the right delivery or shipping fee to charge to your customers without impacting the top-line revenue of your business.
Enhance security without impacting user experience
Experiment with different password policies at sign-up to enhance security without increasing user drop-offs during account creation.
Choose the better two-factor authentication method
Discover which two-factor authentication techniques are most preferred by your users for their logins.
Schedule release of new features
Create release schedules according to your business requirements to ensure new features are open to specific target groups at the right time.
Rollback features immediately on negative impact *coming soon
Automatically roll back features when a release affects your guardrail metrics negatively to keep the user experience intact.
Optimize strategically with the precision of data-backed decisions
Reliably assess whether your test variations are likely to outperform, underperform, or match the baseline with VWO's accurate, real-time Bayesian-stats-based reports that can handle peeking and multiple testing errors.
Collaborate easily
Share experiment reports via email links, export concise summaries or detailed reports as a CSV, and even print reports to facilitate collaboration.
Optimize any metric from your tech stack
Handpick any metric you wish to optimize, whether standard or custom, and even events from CDPs. Define the direction of improvement and the region of practical equivalence to get accurate conversion performance of each variation.
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Test with business safety *Coming Soon
Ensure your optimization experiments do not impact critical business KPIs negatively by enabling guardrail metrics. Automatically pause experiments when your guardrail metrics get negatively impacted.
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Uncover granular insights with filters
Filter experiment reports by default options, environments, or custom dimensions for actionable insights. Tailor report views and compare metrics for a complete analysis.
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Make confident decisions backed by data
Bayesian-powered Sequential SmartStats gives you precise, trustworthy results for each variation by assessing the likeliness of the variation to outperform, underperform, or match the baseline.
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Disable non-performing variations
You can choose any variation as the baseline and disable variations in campaigns when necessary to get results faster.
NextDeliver winning experiences with robust feature experimentation and phased releases
Optimize every part of your digital presence with data-driven experiment results, refine your offerings, and progressively roll out features.
Optimize both form and function
Lightweight SDKs in 8+ languages that support both front-end and back-end to enable optimization of key metrics that impact any part of your tech stack.
Scale your experimentation efforts worry-free
Use as many projects, environments, and feature flags as needed to scale your optimization program and confidently ship complex features.
Clean, reliable, real-time reports
Reliable Bayesian-stats-based, environment-specific reports without traffic from bot user agents and malicious IPs that give you clear, unpolluted decisions.
Roll out feature enhancements in phases
Release enhancements to targeted groups first, validate functionality, and only then expand to 100% audience.
Our SDKs enable quick, private, and reliable feature optimization
VWO offers lightweight SDKs that are easy to integrate and enable cross-platform optimization at high speeds.
Our range of open-source SDKs supports both front-end and back-end optimization and can be quickly initialized by your dev team.
View SDK RecipesSDKs execute API decisions without requiring any external calls to ensure minimum latency and maximum speed.
Mehr erfahrenDetailed developer documentation for each SDK and specific methods within SDKs that ensure you rarely face roadblocks.
View SDKsOur SDKs maintain uniformity for users within campaigns, ensuring they consistently experience the same test variation once they become part of a campaign.
How SDKs workGet started in minutes
Our range of open-source SDKs supports both front-end and back-end optimization and can be quickly initialized by your dev team.
View SDK Recipes
//Import the VWO Node SDK to use its features for server-side A/B testing and tracking.const vwoSDK = require('vwo-node-sdk');
// Asynchronously fetch the settings file from VWO servers using your account ID and SDK key.// The settings file contains all the campaign configurations and is essential for the SDK's operationconst settingsFile = await vwoSDK.getSettingsFile(accountId, sdkKey)
// Initialize the VWO SDK instance with the fetched settings file.const vwoClientInstance = vwoSDK.launch({settingsFile // The settings file obtained from VWO servers.});
// Activate a specific campaign for a user. This determines which variation of the campaign the user should see. The method returns the name of the variation assigned to the user.const variationName = vwoClientInstance.activate(campaignKey, userId);
// Track a conversion (or goal achievement) for a user in a campaign. It is used to record when a user performs a significant action, like making a purchase or clicking a button, contributing to the campaign's success metrics.vwoClientInstance.track(campaignKey, userId, goalIdentifier);
//Import the VWO PHP SDK to use its features for server-side A/B testing and tracking.require_once('vendor/autoload.php');use vwo\VWO;
// Asynchronously fetch the settings file from VWO servers using your account ID and SDK key.// The settings file contains all the campaign configurations and is essential for the SDK's operation$settingsFile = VWO::getSettingsFile(accountId, sdkKey)$sdkConfig = ['settingsFile' => $settingsFile];
// Initialize the VWO SDK instance with the fetched settings file.$vwoClientInstance = newVWO($sdkConfig) // The settings file obtained from VWO servers.
// Activate a specific campaign for a user. This determines which variation of the campaign the user should see. The method returns the name of the variation assigned to the user.$variationName = $vwoClientInstance->activate($campaignKey, $userId, $options);
// Track a conversion (or goal achievement) for a user in a campaign. It is used to record when a user performs a significant action, like making a purchase or clicking a button, contributing to the campaign's success metrics.$vwoClientInstance->track($campaignKey, $userId, $goalIdentifier, $options);
//Import the VWO Python SDK to use its features for server-side A/B testing and tracking.import vwo
// Asynchronously fetch the settings file from VWO servers using your account ID and SDK key.// The settings file contains all the campaign configurations and is essential for the SDK's operationsettings_file = vwo.get_settings_file(account_id, sdk_key)
// Initialize the VWO SDK instance with the fetched settings file.vwo_client_instance = vwo.launch(settings_file)// The settings file obtained from VWO servers.
// Activate a specific campaign for a user. This determines which variation of the campaign the user should see. The method returns the name of the variation assigned to the user.variation_name = vwo_client_instance.activate(campaign_key, user_id);
// Track a conversion (or goal achievement) for a user in a campaign. It is used to record when a user performs a significant action, like making a purchase or clicking a button, contributing to the campaign's success metrics.vwo_client_instance.track(campaign_key, user_id, goal_identifeir);
//Import the VWO Javascript SDK to use its features for server-side A/B testing and tracking.const vwoSDK = require('vwo-node-sdk');
// Asynchronously fetch the settings file from VWO servers using your account ID and SDK key.// The settings file contains all the campaign configurations and is essential for the SDK's operationconst settingsFile = await vwoSDK.getSettingsFile(accountId, sdkKey)
// Initialize the VWO SDK instance with the fetched settings file.const vwoClientInstance = vwoSDK.launch({settingsFile // The settings file obtained from VWO servers.});
// Activate a specific campaign for a user. This determines which variation of the campaign the user should see. The method returns the name of the variation assigned to the user.const variationName = vwoClientInstance.activate(campaignKey, userId);
// Track a conversion (or goal achievement) for a user in a campaign. It is used to record when a user performs a significant action, like making a purchase or clicking a button, contributing to the campaign's success metrics.vwoClientInstance.track(campaignKey, userId, goalIdentifier);
//Import the VWO .Net SDK to use its features for server-side A/B testing and tracking.cusing VWOSdk;
// Asynchronously fetch the settings file from VWO servers using your account ID and SDK key.// The settings file contains all the campaign configurations and is essential for the SDK's operationSettings settingsFile = VWO.GetSettings(accountId, sdkKey)
// Initialize the VWO SDK instance with the fetched settings file.IVWOClient vwoClientInstance = VWO.Launch(settingsFile);public static Dictionary options = new Dictionary(){};
// Activate a specific campaign for a user. This determines which variation of the campaign the user should see. The method returns the name of the variation assigned to the user.string variationName = vwoClientInstance.Activate(campaignKey, userId, options);
// Track a conversion (or goal achievement) for a user in a campaign. It is used to record when a user performs a significant action, like making a purchase or clicking a button, contributing to the campaign's success metrics.vwoClientInstance.Track(campaignKey, userId, goalIdentifier, options);
//Import the VWO Java SDK to use its features for server-side A/B testing and tracking.import com.vwo.VWO;
// Asynchronously fetch the settings file from VWO servers using your account ID and SDK key.// The settings file contains all the campaign configurations and is essential for the SDK's operationString settingsFile = VWO.getSettingsFile(accountId, sdkKey)
// Initialize the VWO SDK instance with the fetched settings file.VWO vwoClientInstance = VWO.launch(settingsFile).build();// The settings file obtained from VWO servers.
// Activate a specific campaign for a user. This determines which variation of the campaign the user should see. The method returns the name of the variation assigned to the user.String variationName = vwoClientInstance.activate(campaignKey, userId, options);
// Track a conversion (or goal achievement) for a user in a campaign. It is used to record when a user performs a significant action, like making a purchase or clicking a button, contributing to the campaign's success metrics.vwoClientInstance.track(campaignKey, userId, goalIdentifier, options);
//Import the VWO Ruby SDK to use its features for server-side A/B testing and tracking.require 'vwo'
// Asynchronously fetch the settings file from VWO servers using your account ID and SDK key.// The settings file contains all the campaign configurations and is essential for the SDK's operationvwo_client_instance = VWO.new(config['account_id'], config['sdk_key'], nil, nil, false)
// Initialize the VWO SDK instance with the fetched settings file.options = {}
// Activate a specific campaign for a user. This determines which variation of the campaign the user should see. The method returns the name of the variation assigned to the user.variation_name = vwo_client_instance.activate(campaign_key, user_id, options);
// Track a conversion (or goal achievement) for a user in a campaign. It is used to record when a user performs a significant action, like making a purchase or clicking a button, contributing to the campaign's success metrics.vwo_client_instance.track(campaign_key, user_id, goal_identifier, options);
//Import the VWO GO SDK to use its features for server-side A/B testing and tracking.import vwo "github.com/wingify/vwo-go-sdk"
// Asynchronously fetch the settings file from VWO servers using your account ID and SDK key.// The settings file contains all the campaign configurations and is essential for the SDK's operationsettingsFile := vwo.GetSettingsFile("accountId", "SDKKey")
// Initialize the VWO SDK instance with the fetched settings file.vwoClientInstance, err := vwo.Launch(settingsFile) // The settings file obtained from VWO servers.
// Activate a specific campaign for a user. This determines which variation of the campaign the user should see. The method returns the name of the variation assigned to the user.variationName = vwoClientInstance.Activate(campaignKey, userId, options);
// Track a conversion (or goal achievement) for a user in a campaign. It is used to record when a user performs a significant action, like making a purchase or clicking a button, contributing to the campaign's success metrics.vwoClientInstance.Track(campaignKey, userId, goalIdentifier, options);
Exceptional Speed
SDKs execute API decisions without requiring any external calls to ensure minimum latency and maximum speed.
Mehr erfahren
Comprehensive developer documentation
Detailed developer documentation for each SDK and specific methods within SDKs that ensure you rarely face roadblocks.
View SDKs
Ensure experience continuity
Our SDKs maintain uniformity for users within campaigns, ensuring they consistently experience the same test variation once they become part of a campaign.
How SDKs work
An arsenal of features that help you experiment the way you want
VWO offers you the flexibility and sophistication to run comprehensive feature campaigns and improve conversions.
Tech Debt Management
Detection of unused flags in the code base and alerting with exact repository the flag was found to nudge the deletion of such flags. Integrates with CI/CD pipeline including Jenkins.
Unified testing strategy
Enable hybrid testing with SDKs that support both front-end and back-end to enable tracking client-side metrics on your server-side campaigns as well.
Understand user behavior
Seamlessly integrate behavior analytics with server-side campaigns such as feature tests and rollouts to understand visitor behavior specific to experiment variations.
Streamline your experiments
Exclude visitors involved in server-side product experiments from your client-side tests and vice versa to streamline your experiments.
Empower your whole organization with the right experimentation application
Product Managers
- Optimize user experiences across devices and ensure uniform delivery of enhancements with feature management and feature rollouts.
- Make every part of your user experience better by optimizing your entire tech stack, including front-end, back-end, and middle-ware, easily without any performance issues.
- Get optimization reports based on the environment for specific metrics and make feature release decisions based on data.
Growth Managers
- Optimize digital experiences for any metric across any part of your tech stack without any performance issues.
- Analytically determine the best variation for different audience segments by running tests for selected audiences.
- Using feature tests, find the most optimal value for critical variables like subscription prices, free trial lengths, and more.
Developers
- Make your code development a continuous process. Decouple development from release with feature flags.
- Initialize the SDKs and get started with feature flagging in just a few clicks.
- Easily integrate data end-points with popular tools of Data Warehousing, BI-Analytics, CDP.
Comprehensive experimentation that is easy to set up and scale
Initialize SDKs and get started with feature experiments in minutes. VWO's support for as many projects and environments as you need makes scaling experimentation a breeze.
Flexibel experimentieren
Create any feature optimization campaign in a jiffy with a simple, easy-to-use UI
Flexibel experimentieren
Im Handumdrehen eine Server-Side Optimierungskampagne mit einer benutzerfreundlichen UI erstellen
Features
Create functional capabilities of your product that you wish to optimize and roll out.
Feature tests
Test and iterate feature values with ease behind flags for each variable. Discover winning combinations of values and roll them out with ease.
A/B tests
Hard code complex logic and tailor A/B/n test variations to specific requirements with precise control. Analytically determine the better variation with ease.
Choose any metric you wish to optimize
Choose the metrics you want to optimize, and define the direction of improvement and region of practical equivalence to configure minimum conversion uplift. Add the relevant code snippet to your code base to start tracking the metric. You can even create custom metrics or import events from CDPs like Data360 or Segment.
Explore metrics
Tailor your test audience
Segment your experiment audience with laser precision using any data - custom variables, OS, behavior, and even third-party events. Craft complex segments using logical operators (AND, OR) and parentheses, save them and repeat your targeting magic across campaigns.
Explore audience selection
Reports that facilitate decision-making
VWO’s enhanced SmartStats - Bayesian powered sequential testing engine empowers your experimentation with unparalleled flexibility. Get the likeliness of each variation to outperform or underperform the baseline. Use report filters for segment-specific analysis and easily toggle between environment-specific and overall reporting.
VWO-Berichte erkunden
Roll out enhancements with confidence
Roll out feature enhancements in a phased manner to a selected audience. Assess the impact of the release and release the feature to 100% of users after ensuring there are no code breaks or performance issues.
Nutzen Sie die Vorteile von Experimenten in der gesamten Bandbreite Ihrer Tools
VWO offers integration with tools spanning different categories such as analytics, CMS, call tracking, Data Warehousing, Customer Data Platform (CDP), e-commerce, marketing, productivity, and storage services.
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Importieren Sie Events aus externen Quellen wie Customer Data Platforms und verwenden Sie sie in Ihren Optimierungskampagnen.
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Run feature optimization campaigns on headless CMS such as Contenful seamlessly.
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Send experimentation data seamlessly using our SDK's callback functions (Node.js) and class methods (Python, Ruby, etc) to analytics tools like Google Analytics, Mixpanel, Amplitude, data warehouses like Amazon Redshift, Google BigQuery, Snowflake, and CDP systems like Segment.com, mParticle.
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API-basierte Integrationen für Ihre eigenen Anwendungen.
“The VWO-Contentful Integration was the biggest feature that appealed to us. We previously used engineering resources to launch every server-side A/B test. Given our team's large ambitions and limited engineering resources, we could only launch ~1 test every 14-20 days. With the VWO-Contentful integration, we removed the engineering dependency for setting up and launching front-end experiments.”Growth Product Manager bei Human Interest
Human Interest nutzte Server-seitige Tests mit Null-Latenz, um die Conversion-Rate bei Lead-Formularen zu verbessern.
Kunden-StoryTesten Sie Ihren gesamten Stack mit unseren Omnichannel-Testing-Produkten
VWO empowers you to run tests on web, mobile app and feature.
Betreiben Sie Ihr gesamtes Optimierungsprogramm mit VWO
Verbinden Sie VWO Insights mit unserer End-to-End-Plattform, um eine datengesteuerte Experimentierkultur in Ihrem Unternehmen zu ermöglichen.
Sicherheit und Support auf Enterprise-Niveau
Sicherheit und Support haben für uns höchste Priorität. Erstellen und skalieren Sie Ihre Testprogramme mit Leichtigkeit.
Ihre Daten sind bei uns sicher und geschützt
Wir schätzen das Vertrauen unserer Kunden in unsere Plattform. Daher halten wir uns an Sicherheits- und Datenschutzvorschriften in allen Bereichen und Regionen.
Privacy und Security erkunden
Zwei-Faktor-Authentisierung (2FA)
Erhöhen Sie die Sicherheit Ihres VWO-Kontos mit einer Zwei-Faktor-Authentisierung auf User- oder Workspace-Ebene mithilfe von Authentifizierungs-Apps oder E-Mail-Passcodes.
Datenspeicherung
VWO verfügt über Rechenzentren in den USA, der EU (Belgien) und Indien. Unser CDN verwendet einen Load Balancer, wird auf der Google Cloud Platform gehostet und umfasst 10 Standorte von Japan bis Brasilien, um das Laden zu beschleunigen.
Customer Success Manager
Nutzen Sie unsere Trainingsprogramme und Ihren persönlichen Success Manager, um Ihre Website für bessere Conversions zu optimieren.
Support mit einer konstanten CSAT von ~99%
Sie können das ganze Jahr über auf uns zählen, wenn es um die kleinsten Anfragen oder die komplexesten Experimente geht. Unsere Experten stehen Ihnen immer zur Seite.
Einmalige Anmeldung (SSO)
Melden Sie sich sicher und bequem mit SAML 2.0-basiertem Single Sign-On über Anbieter wie Google, Azure Cloud, OneLogin, Okta und andere bei VWO an.
Rollenbasierte Zugriffsrechte
Erstellen Sie Sub-Accounts und unterschiedliche Benutzerrechte, um Tests für Kunden/Agenturen zu trennen und die Rollen im Unternehmen aufzuteilen.
